Back in the day, even ideas with zero validations could obtain investment in some form. If one had a revolutionary idea for a mobile or web application, presentable with a well-defined roadmap, it won’t take long for an investor to get interested in the concept enough to cut some checks.
But those days are gone today. Today, investors are keener on scaling investments i.e. they value faster organizational growth more which leads them to invest on anything that helps a company scale to meet changing needs. This is why there are more startups now more than ever. Initial market penetration, customer testing etc. will be on the backburner.
That said; let’s look at how modern businesses dominate markets. One of the greatest tools they use for this purpose is mobile apps. And when it comes to mobile app development, many businesses want their app to quickly establish a foothold within the target market. This is why they go for Minimum Viable Products (MVPs) which brings us to the topic at hand.
All MVPs don’t succeed. As a matter of fact, MVPs can fall apart and jeopardize the entire project if one overlooks a couple of things.
Here are a few reasons that could lead to a failed MVP.
An Incomplete Team – The project should obviously have a goal. To reach that goal, a team with ‘jacks of all trades’ won’t be enough. Different departments should collaborate to meet the goal. If a single person on the team multitasks various activities, the project will most likely suffer before long. A complete team is a team of experts with different skillsets capable of handling different aspects of the project – from marketing and leveraging the right technology to testing and deployment.
Overambitiousness – Many startups aim for perfection even while addressing basic project requirements. This approach is essentially a double-edged sword. For startups with budget constraints, going for a flawless product might turn out to be a bad decision. Instead, we suggest focusing on testing how the product would fare in its target market. That’s essentially the purpose of an MVP – testing user response and getting feedback to improve the product’s final version.
Even the smallest of bugs can lead to users uninstalling the app which is why it’s wise to perform extensive testing before release.
No Prototyping – The prototyping phase is where the app idea becomes a reality. This is why it’s crucial when developing an app MVP. This also contributes to a solid user experience. The key is to ensuring that prototyping has been done properly before proceeding with the development which includes interface architecture, low and high fidelity prototypes etc.
Interface architecture helps determine the right framework for the app that grants the desired amount of scalability and engagement potential. Low fidelity prototypes are generally simple, rough prototypes meant to lay the foundation to test broader, more complex concepts. The high fidelity prototype is a more complex version of the app featuring interactions and graphics. It should closely resemble the final version of the app, and should be easier for the user to navigate. A messy high fidelity prototype spells doom for the MVP.
The Wrong Methodology – Choosing the wrong methodology would certainly reduce the likelihood of the MVP’s succeeding. This is what we call the Agile age of development. Studies show that Agile methodology has a higher success rate compared to Waterfall. Moreover, Agile is faster as the developers won’t have to invest a lot of time planning. Additionally, Agile offers more flexibility and transparency when it comes to the development itself.
Ignoring User Response – Many startups often don’t take user responses into account. They instead believe in the business logic and its presumed success rate. This approach defeats the purpose of developing a Minimum Viable Product. The team should take every measure to note down all kinds of user responses – both positive and negative so as to identify the app’s potential strengths and weaknesses in its target market.
The next step is to take measures to address the negative issues, which also shows potential customers that the brand cares about their experience. Better customer retention is an added bonus of this approach. One disappointed customer can potentially deter many potential customers from even trying out the app. Once a negative review pops up, it can be quite difficult to gain the users’ trust again especially when there is tough competition.
An app’s MVP can be a valuable asset for a business if used wisely. One mistake can have a domino effect that could potentially end up with the brand irreversibly losing its credibility.
To build the right MVP, the developers should have ample expertise. This is where AOT shines. If you have more questions about developing an app the right way, feel free to ask our experts.