To thrive in today’s marketplace, organizations need to wield the right tools and technologies. Technology can certainly make all the difference for a growing business, enabling it to establish a strong digital presence all the while enhancing its capability to handle a number of business challenges and large volumes of data to begin with.
For modern businesses, websites aren’t just their online identities. A website is essentially a web portal that offers a wide range of information pertaining to the business from a number of credible, authoritative sources in addition to having pages that detail the services/products offered by the business. Web portal development isn’t simple however. For the web portal to serve its purpose and catapult a business to new heights, it should be built by experts who are aware of the latest tech and development trends.
That said, here are a few such trends that would drive innovation in web projects.
AI and Machine Learning
The website of a business will potentially generate data that hide critical insights. A modern advanced web portal will have a neural network backing it that trains itself on the tremendous amounts of data generated thereby becoming capable of performing complex analyses and make predictions that could help with decision-making. Companies are willing to invest in machine learning algorithms to do this and more.
Such algorithms can be instrumental in processing large datasets and estimating conversions. For content-sharing web portals, such algorithms can even recommend efficient and smart ad-placing for the best results.
As we speak, intelligent AI-based solutions are already making a difference for businesses worldwide – understanding performance history, analyzing uncovered insights, compiling forecasts, designing marketing/promotional campaigns, and even tailoring the best possible user experience.
Though Computer Vision is still considered a scientific discipline rather than a usable technology, its potential spells major changes across various sectors including web development. Web apps can be imbued with the capability to extract critical data from images, videos, or real-world environments. This can be particularly beneficial to large businesses in the retail sector. Computer Vision can be combined with other trends like Augmented Reality, and can further enhance the potential of modern-day biometrics.
Imagine a web portal that allows authorized visitors to upload images that are then analyzed to tailor the visitors’ experience on the website later in more ways than one.
Cloud Service Management
With more enterprises shifting to the cloud, the growth of the cloud services industry has been exponential. Enterprises can choose from a wide array of services that enhance everything from operations and problem-solving to security and performance analytics. The challenge here is to monitor the usage of various cloud services and assess how they are billed.
A web portal gets augmented capabilities like withstanding massive traffic spikes and guaranteeing maximum performance thanks to the cloud. But this approach requires a reliable cloud services management methodology that helps control the spend on cloud services and tailor the size and scalability of the enterprise’s cloud strategies.
Sophisticated enterprise-grade platforms aren’t devoid of vulnerabilities especially when it comes to security. This is where blockchain is going to make a difference. With blockchain technology, enterprise systems support multi-tier interactions, and are granted unparalleled security and transparency. Blockchain can be particularly effective in fully integrated web portals that privately store something of great value or trade cryptocurrencies across various user accounts.
In addition, websites or portals integrated with blockchain technology can theoretically read visitors’ blockchain to show the most relevant information on the website for quick conversion. Blockchain also presents opportunities for web designers to design interactive experiences that will dynamically change based on visitor preferences.
AWS and Microsoft Azure offer blockchain as a service which is a testament to the fact that it’s a technology worth investing in and deserves to be treated as a valuable component that can secure large companies in the future.
AR and VR
This list wouldn’t be complete without Augmented and Virtual Reality – two of the hottest technologies today. AR and VR experience is what many businesses are aiming for in their websites and mobile apps. The technologies allow businesses to leverage immersive 3D content and engage users with unique experiences that they won’t be forgetting anytime soon.
There are many more trends worth mentioning but we thought we should go with the ones that generated huge hype in a short time instead of simply taking benefits and service potential into account. AOT Technologies is an accomplished website and web portal development company with ample expertise in leveraging new-gen technologies like AI, AR/VR, IoT and Blockchain. Get in touch with us and let us show you how your website should look like to thrive in a super competitive, tech-dominated future.Image vector created by freepik – www.freepik.com