Businesses use mobile apps to gain traction in highly competitive and dynamic markets today. And most of these mobile apps make a difference because of several factors among which the user experience of the app is arguably the most important. A good UX design can help develop a unique brand identity. While the app itself and its design are key components to increased conversion, it’s the UX that delivers values strategically.
However, many people believe UX to be simply an effective combination of a good interface and appealing visual design. In reality, UX is more than meets the eye. A good UX is the result of designers figuring out the balance between must-haves and need-to-haves, and innovatively coupling it with hot design trends.
Many are not aware of this, and perceive UX differently believing the several misconceptions surrounding it. This blog lists a few common UX mistakes that are the result of such misconceptions, and their workarounds.
UX only at the beginning of development
Many companies forget that UX should be an ongoing effort throughout the development cycle. Instead they aim for a good design at the beginning of the development, and then later shifting focus to development entirely.
But in order to create a great experience, designers have to keep listening to users, understand their preferences, and keep iterating. Successful apps like Airbnb, Dropbox etc. started simple, learned from the feedback, and iterated themselves to provide impressive user experiences.
More priority to personal preferences
The development team including the designers typically will have strong opinions about the product they are building. Designers often tend to add their own preferences in the app, going by their own judgments. This is a mistake as the product should ultimately be developed for users with specific needs and wants. UX designers should be prioritizing user preferences instead of their own.
Too much content can overwhelm users
Designers often make the mistake of facilitating a design where the user gets access to a lot of content on a single screen. This can end up overwhelming users in certain contexts. The idea is to use content to guide users through the app while providing value. Content should encourage self-initiated discovery of the app rather than just giving them everything they need in one go. Too much information can be frustrating to users. The content should be used intuitively to encourage users to participate in an activity and engage.
Stuffing the app with features
The app’s UI should come with features that reflects the brand’s strengths. Just like with content, too many features in the app can overwhelm users. It’s like visiting a restaurant with a menu large enough to put a telephone directory to shame.
It’s impossible and impractical to cater to audience belonging to all types of demographics. The UX should be based on the unique value proposition of the brand. The app can be successful even with just a few great features and an impressive UX as long as it reflects the brand’s image and goal.
There are even more mistakes that many companies make when designing the UX of mobile apps. Ultimately it all comes down to how the designer perceives and understands target user preferences.
Go for experienced designers who adhere to user-centric design principles. To learn more about how we create great UX for apps here at AoT, start a conversation with our designers today.