The success of a mobile app doesn’t only depend on the nature, features, and overall value of the app. It all depends on how the developers treat the app post its launch. The app needs to be constantly improved to retain or increase the value it grants users. Moreover, the app makers need to know how much ROI the app generates, the download rate, active users etc.
Understanding the app’s performance is key. And that’s why mobile app analytics is important today.
This blog covers 5 powerful mobile app analytics tools app makers can use to track the app’s performance in order to make improvements.
- Flurry Analytics
A free analytics tool that also has an ad network, Flurry became popular for enabling app makers to get insights on both app performance and the app’s ad performance. Flurry allows users to create up to 10 custom dashboards for detailed user acquisition reports which will have information on various metrics including sessions, active users, frequency, session length etc.
It is compatible with popular platforms like iOS, Android, Windows mobile, and Blackberry.
Apsalar is designed to deliver detailed ROI metrics to app marketers and developers. App makers will be able to use the tool for tracking the app’s performance and for handling app advertising. Its focus on advertising attribution makes it a great tool to assess marketing ROI. A customizable dashboard is an added benefit. Apsalar is compatible with iOS and Android platforms.
Appsee is a powerful in-app analytics platform that enables app makers to measure and improve user experience of native apps. The two most impressive features of Appsee are Touch Heatmaps and User Recordings. Touch Heatmaps allow designers to measure the effectiveness of the app’s UI by seeing where in the app the touch gestures are high and where they are low. User Recordings feature tracks the user’s entire journey in the app tracking taps, swipes, and actions. Appsee is compatible with iOS and Android platforms.
- App Annie
App Annie is undoubtedly the most popular app analytics tool in this list. It’s used by over 700,000 apps. App Annie can track user activity as well as app sales. With insights on app downloads, revenue, user engagement etc., App Annie enables app makers to maximize revenue, obtain greater ROI, and stay ahead of competition in expansive and dynamic markets. The free version of the tool has limited features. App Annie is compatible with iOS, Android, and Windows mobile platforms.
- Apple App Analytics
This is Apple’s own app analytics tool exclusive to iOS apps. The free tool measures performance and user engagement of iOS applications. App makers will also be able to track metrics like app store views, retention rates, sales data etc. Apple App Analytics is the most widely used iOS app analytics platform designed to help developers achieve faster growth with an app.
There is no shortage of tools when it comes to app analytics, and proper app analytics can help businesses leveraging well-built apps become successful. Choosing the right tool however should take the app’s scale, nature, and the app makers’ budget into account.
Feel free to contact app development & marketing experts at AOT to get more insights on app analytics.