With enterprises having realized the massive potential of mobility, the demand for mobile application development exponentially increased. The global enterprise mobile app market is expected to cross $280 billion before 2020. There is an app for pretty much everything now, and developers are constantly looking for ways to bring more innovation into apps while new-gen technologies emerge.

Because the industry is so big, even a small shift in trends would heavily influence how mobile application development is carried out. And there will certainly be new trends replacing old ones, especially when the industry is full of organizations competing with each other to figure out the best ways to serve mobile users or potential customers.

The rising demand for mobile app development

The increasing demand for mobile apps and, subsequently, mobile app development is due to a number of factors including but not limited to:

  • Accessibility – According to Statista, as of 2018, there are over 4 billion mobile phone users in the world. This emphasizes that people consider mobile devices an invaluable tool in their day-to-day lives. It’s now the primary tool that people use to access the internet and find information.
  • Customizability – Mobile apps are customizable. Though apps will practically never be able to meet the requirements of all kinds of customers, they can still impress a good majority. Internal enterprise apps can be customized to serve the organization’s employees, and the external apps can be customized to engage and serve customers.
  • Internet usage trend – High speed internet connections are available to anyone today at reasonable prices. Such accessibility changed the way people find information, increasing reliance on the Internet. The proliferation of mobile devices only complemented this practice. People spend a good majority of their time online using mobile devices.
  • Increase in BYOD – Technological advancements and rapid digital transformation techniques have started changing work culture in enterprises. Companies now allow employees to bring their own devices to work with the help of mobile apps that facilitate collaboration, remote accessibility, and remote work management.

Trends that will change things further

For public enterprise apps, satisfying customers and making a profit out of the deal is the objective. To do this, their apps will have to be designed to provide the best user experience possible. This is kind of tricky as mobile apps run on devices of various shapes, sizes, and hardware specifications. It’s up to the developers to figure out how to provide great UX and, in the process, obtain maximum ROI.

That’s how it’s been till now. Let’s see how things might take a turn next year by observing emerging trends in enterprise mobile app development.

Redefined mobile strategies

As new trends emerge and are adopted, enterprises will have to make adjustments in their mobile strategies as well. This trend repeats every year without fail. This time around, fresh mobile strategies are going to turn a lot of heads thanks to AR and VR. AR and VR-driven mobile experiences are predicted to increase revenues for businesses tremendously. AR and VR hardware would go mainstream next year subsequently leading to widespread reception of AR-VR mobile experiences.

Instant apps will make a comeback

Instant apps garnered a lot of attention in 2016 when they appeared for the first time. They are essentially small-sized native apps that can be instantly launched without any download. Modern mobile users demand a great UX that features shorter load times and better performance. Instant apps are the answer to this. Though they are kind of not that active right now, instant apps will most likely make a comeback next year.

Better mobile UI/UX with predictive analytics

Mobile apps have evolved from being simple utilities to being a core component of business’ workflow. But for the app to succeed, it should satisfy its users. Big companies like Apple and Google are already leveraging Artificial Intelligence to utilize predictive analytics in order to enhance customer journey, user interface, and overall user experience of their apps. We will be definitely seeing further advancements in this sector next year.

Even more mobile app security advancements

As years pass by and cyber-crimes increase, mobile app security is expected to become more robust. Any technology can have security vulnerabilities that can be exploited. There are now mobile apps out there that handle confidential data of their users and perform financial transactions on a daily basis. It’s open season for cyber criminals. This being the case, there’s always been a demand for better security techniques and approaches.

This trend isn’t anything new, but judging from a major shift in mobile culture owing to technologies like AR, VR, IoT etc. going mainstream, mobile app security will be getting some major upgrades next year. App developers along with technology vendors will be investing more of their time in enhancing mobile security.

More recognition for mobile wallets and payment gateways  

Technological advancements made everything much more convenient to people owning mobile devices, and this also includes easier payment methods. The improved services and convenience have changed customer expectations to the point that they expect mobile apps to facilitate frictionless payments during shopping. This is how the transition from cash to credit cards, mobile wallets, and digital currencies happened.

Mobile Commerce is a big industry now, and preferred more simply because it’s the most convenient way to shop. An easier payments mechanism adds to the experience. In 2019, we will witness more app developers integrating secure payment gateways and mobile wallets into apps.

Chatbots will extend CRM

Chatbots are about to gain great momentum in the digital realm, evident from a recent Statista report. The report forecasted a global Chatbot market growth that will exceed 1200 million U.S. dollars by 2025. Chatbots have already started becoming prevalent in the form of virtual assistants in mobile and web apps. AI will soon be augmenting chatbots to cater to mobile users in a smarter, more human-like manner.


There has always been an emphasis on smartphones and mobile apps leading to the future. And it’s been happening for the last couple of years. Even with new-gen technologies like AR, VR, IoT and AI gaining more traction, mobile apps still remain the most influential digital technology today. This makes it all the more exciting to see how mobile app development will transform as trends change in 2019.

The experts at AOT will be keeping an eye out for trend shifts in app development too so we can continue developing top-quality mobile apps for our clients. Drop us your queries to learn more about AOT’s app development expertise.

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Small, medium-sized businesses have access to a plethora of affordable digital tools and technologies today though not all of them are well-equipped to choose, implement, and maintain some of those technologies. Despite a slight positive shift in IT priorities over the years, SMBs still struggle with new technologies and are hesitant to invest in them.

Back in the day, the challenge for SMBs was in finding the right solution technology can provide. Now they have too many ‘right’ solutions. Figuring out the right combinations of effective technologies is even more challenging for SMBs that can’t match a larger organization’s resource capabilities and investment potential. Overwhelmed by such challenges, most SMBs are bound to make mistakes one way or another, and these mistakes can severely hurt them.

Here are 4 such harmful mistakes that SMBs can avoid.

No planning when it comes to adopting a technology

This particular mistake may sound simple but it’s much too common among SMBs. These organizations see things in a simple way – “use this tech, get these benefits”. On the contrary, they should be seeing technology as something that solves a business need as opposed to something that makes doing business easier. For this, the businesses should be clear on their business needs and how the technology they’ve chosen can address them. Documenting and figuring out the answers to all those questions they can have about adopting a technology is the first step to successful planning.

Taking a quick leap of faith

When SMBs decide to use a tech, they often tend to make quick decisions regarding the adoption of the tech. The near-endless tech options they have can overwhelm them to quickly pick a tech that impressed them somehow –an attractive price tag, appealing feature etc.

This haste can do more harm than good for the business which could end up with a tech that looked the part but simply doesn’t fit in. To avoid this, SMBs need to realize that figuring out the right solution is going to take some time. They can also reach out to peers or go for free-trials to understand technologies better before picking one.

Ignoring maintenance

Once a small business gets a tech implemented and working, they may sit back expecting all the benefits to come their way. They don’t realize that the technology requires proper maintenance to deliver consistent efficiency. The business will need to periodically check whether the technology is secure, and meeting is their needs.

Not understanding which tech can help them grow better

Every business wants to grow bigger and generate more revenue. Using the right technology facilitates the best growth for the business. But smaller businesses often misinterpret this fact and go for the best technology instead of the ‘right’ technology.

For instance, VR and AR are two of the hottest technologies today that businesses are struggling to leverage. Investing in them just because they are trending now may not result in the growth that the business expects. It’s important to identify and prioritize which technology the business needs to grow.


Some SMBs are reluctant to invest in new, trending technologies. But when they do, they expect quick results. This and several other misconceptions, and the challenges of implementing a chosen technology could lead them to make mistakes that can have serious consequences. They can either meet the challenge head on or seek assistance from a technology expert.

AOT’s IT consultancy services can help your business figure out the right technology for faster growth. If you have more questions, drop us a message now.

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A few years ago, Virtual Reality was seen as the future. That future is here now. VR is one of the hottest trends today, with an established presence in the mobile application development industry. This blog explores VR’s potential and how mobile app developers can capitalize on that potential.

The state of VR

Virtual Reality, after many years, garnered a lot of attention when the Occulus Rift came out – an innovative VR headset that redefines visual experience be it gaming or watching movies. Further events followed with VR at the centre, and the technology was soon catapulted to worldwide attention once again.

Within a short time, VR made its way into various industries including eCommerce, fashion, aerospace, manufacturing, health and transportation etc. As mobile apps are arguably the most demanded technology for enterprises today, developers started experimenting with the use of VR in apps leading to a few innovative features that turned heads. Now the demand for VR mobile apps are increasing.

To cater to VR technology enthusiasts, more companies have started investing in developing unique VR-powered gadgets. Corporate behemoths like Sony, Google, Facebook, Samsung etc. have rolled out their own VR-enabled devices contributing to VR’s advancement into a mainstream technology.

The proliferation of VR and the new experiences brought forward by VR is what businesses are looking up to in order to find a window to rack up profit.

Mobile app development drives the VR market

App developers are striving to enhance the way people use new-gen technologies. Though VR isn’t new, it caught the attention of the developer community. Developers have started seeing it as a challenge to creatively leverage VR in mobile apps reshaping UX in more ways than one.

Users can essentially use VR apps to potentially see different perceptions of things they see in real life – products, places, services etc. Evidently, apps leveraging VR are not only granting benefits to the brands that own the app but are also contributing to the growth of the VR market.

Here are a few ways how app development influences the VR market.

Enhanced experience

Enhanced experience is the most important feature of VR. VR apps can offer unique visual experiences depending on the purpose and nature of the app. For instance, the app can virtually show users how their desired interior decoration would look like. Students can have more interactive learning experiences with VR. Companies can use VR to facilitate interactive training simulations to new recruits. The applications are many, and each experience is unique.

Improved business productivity

VR at the moment can indirectly improve business productivity. Business presentations can potentially become more interactive and memorable with VR. Training new employees would be faster and easier with VR, as the recruits get to have interactive learning experiences like never before.

Imagine the scenario where a business spends a lot of time organizing conferences and meetings at different locations. With VR, everyone can simply meet virtually from different locations. The concept is being experimented upon but the technology hasn’t quite reached there yet. Still, such communications are considered as much more productive applications of VR.

Faster establishment of brand identity

Businesses today rely on mobile apps to acquire customers faster and increase sales by reaching out to them via their mobile devices. They expect their apps to build their brand’s credibility by providing what users want, when they want it. The app essentially solves a problem that the targeted users were having before. The brand’s success in solving a specific problem with an app while providing a great experience establishes the brand’s own identity and credibility.

VR in apps makes this even easier. Marketers can reach prospective customers with intriguing VR-powered offers that they will most likely check out. Many businesses have seen the merits of promoting products and services with VR-powered mobile apps. Additionally, the virtual visual experience granted by VR can be memorable enough to users that they’d recommend the app to more users.


This is the single most important factor that contributed to the present momentum of mobile applications. Mobility is what modern businesses are after. VR gives an all new mobility experience allowing users to virtually interact with and explore many opportunities while physically being in one place. There are VR apps that provide virtual tours of popular destinations across the globe to users.

Imagine plugging in a VR headset and launching an app on your phone to immediately see the Eiffel Tower or Machu Picchu right in front of you.


No other technology today can surpass the virtual experience that VR can provide. And it’s mobile apps that leverage VR best. Mobile VR apps are the biggest contributors to the increasing size of the VR market today. This is high time for businesses to jump on the VR app bandwagon.

Are you wondering whether your business can have an interactive VR app? Most likely, yes. Talk to the experts at AOT to see how your business can leverage VR with innovative mobile apps.

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Mobile apps for a business is a strategic decision to stay ahead of competition in today’s world. There are millions of mobile apps in the app stores of major mobile platforms at present. Mobile users are given many options to choose from when it comes to apps serving a specific purpose, which makes it challenging for app owners to have their apps stand out from the rest.

There is no second chance when it comes to impressing users enough to have them keep using the app. But the first challenge for any business intending to release an app is to get people to download it. Considering the key factors of a mobile app’s success right from the beginning of app development is crucial. Ultimately, the success of the app comes down to the business’ goals and the nature of the app itself.

This blog explores a few important reasons why mobile apps for businesses fail to get downloaded by the target audience.

Insufficient Market Research

The app market is very competitive, which means a well-designed app with an appealing UI alone won’t be enough to succeed. The development of an app should start with extensive research that covers every aspect of the app and its purpose.

This includes identifying and researching the right target market, end-user expectations, current market needs and app development trends, rival apps and the features they offer etc. The research, in the end, would make it easier for the development team to define the prime objective of the app and how it’d meet the business’ goals.

Randomly choosing a mobile OS

While conducting market research, it’s also wise to identify the most influential mobile OS in the target market. Once the concept of the app is made clear, the next step is to choose the app’s mobile platform. The wrong platform means the app simply won’t reach the target audience. A mobile platform based on the target market exponentially increases the likelihood of the app succeeding, provided it serves its purpose well.

Ignoring the hottest tech trends

There’s the idea of getting a lot of hype for the app to give it a great head start. Today’s businesses leverage modern technologies to achieve this. Out of all of the hottest technologies leveraged in app development today, AR and VR are the best. AR and VR in an app grants a whole different, unique experience to app users, which would make them want more. There are other great technologies that can be used in apps too. Conclusively, the technology used is also a key factor in an app’s download ratio.

Incompetent marketing

Regardless of how well the app is designed and the technology it leverages, it would still not succeed without proper marketing. The idea is to create a pre-launch buzz and develop an effective launch strategy. The target market needs to be aware of the app and what it can do for them that other similar apps can’t.

Ineffective app marketing strategies and poor app store optimization leads to failure to raise app awareness that will then lead to lower app rankings.


Apart from the ones above, there are several other factors like adequate UX, great app security, extensive app testing etc. that directly tie into an app’s chance of success. The app developers at AoT are well-versed in every aspect of app development – from design to marketing and promotions. Contact us to take a better look at our success formula for mobile apps.

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