For businesses to measure success, they should first be able to successfully measure the efficiency of their investments. This is why Return on Investment (ROI) is a key metric for every type of business there is. ROI is how businesses determine what is working for them and what isn’t.

ROI for App Development

This is evidently the age of m-Commerce. People make purchases through their mobile devices conveniently. Businesses with mobile applications can reach out to potential customers directly on their personal devices, and entice them to make purchases. The trend caught the attention of businesses worldwide paving for the enterprise mobility revolution.

But even with this being the case, many businesses are still reluctant to invest in mobile apps. One main reason for this is the uncertainty surrounding the ROI for mobile apps. Not all mobile apps can succeed in a competitive marketplace. Considering the fact that app development can be quite costly, many businesses are unwilling to risk believing in the success of the app they develop.

But that’s a different story. For now, we will explore how a business can determine the ROI of their mobile apps.

Measuring the ROI of Mobile Apps

Defining objectives

The first step to doing this is to define the objectives of the app i.e. what your business wants to achieve with the app. The app developers should be aware of the app’s business objectives and the key metrics at all stages of development.

Paying attention to the cost

This is how a business can ensure that it’s keeping within the confines of its app development budget, and not using any additional or unnecessary resources in the development process. Development costs generally include implementation costs, hardware costs, support and integration costs. Auditing these costs is important as it should be measured against the key performance indicators (KPIs) later.

Defining and measuring KPIs

A Key Performance Indicator is a metric that businesses use in order to evaluate factors that they believe would directly impact the organization’s success. As such, KPIs differ from one business to another. When it comes to a mobile app, the KPIs chosen would also be closely tied to the app’s objectives.

For instance, if the objective of the business is to interact with customers more via their mobile app, the interaction is considered a KPI. To measure it, all they need to do is to compare the cost of their mobile efforts with their efforts via other channels. This way, KPIs can give businesses a measure of how effective their campaigns are.

Estimating the app’s overall value

With measurable KPIs in place, a business can measure the value of their app. By weighing their KPI measurements against the development cost, they can determine the app’s value. But the business should keep the app’s lifespan in mind i.e. for how long they intend to maintain and use the app.

Additionally, they will also need to calculate CLV (Customer Lifetime Value) – the revenue expected from customer over the course of his/her association with the mobile app. With a projected CLV, measurable KPIs, and overall development cost, the app’s Return on Investment can be estimated.


Calculating the ROI of a mobile app, which is a worthy investment, would help organizations not only to maximize profitable outcomes but also to grow in the direction they want.

If your business requires a mobile app that delivers high ROI, get in touch with AOT’s app developers who’ve been at it for a long while now.

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Not all digital products become successful. Many websites, mobile applications, and other types of digital solutions fail and are forgotten every year due to a number of reasons. It doesn’t matter if the app maker has the right ideas in place. If the app doesn’t reach the target audience the way it’s supposed to, it will run out of steam. This is why it’s important to devise and execute ideal product strategies that increase the likelihood of the app’s success.

Stuffing the application with features

Developers are often instructed to prioritize building creative features into the app. This way the team can ensure high functionality of the application but that’s about as far as they can get. While the development team prioritizes performance, end-users only need to know how an app helps them and what benefits they get from that app. A feature-rich app won’t cut it if it doesn’t provide value to the target market.

At every step of the app’s design, the value of each of its features should be clear. Everything about the app should add more value to it, which ultimately benefits the end users or at least make things more convenient for them.

Not assessing the competition

Many companies invest in developing applications simply because their competition has one. Apart from this, they generally don’t know more about what the competition is doing with their apps. Making an app simply because other similar businesses have one, could end up as a product strategy mistake with horrible consequences.

Before building an app, the company should know its place in its niche which in turn requires them to have a great understanding about their competition. This should help the company figure out how they are different, the kind of problems they can solve, and what they can do that their competition can’t.

Thinking successful launch and successful product are the same

When companies prioritize timely product launch over everything else, it can brew up trouble down the road. Product launch is something that should be done only after ensuring that a product promotion and marketing strategy is in place. There are companies that make the mistake of launching the product early for faster market penetration at the expense of product quality.

A viable product that delivers value to the company’s customers should be the first priority. Not a publicized premium launch of a half-baked product. The influx of negative reviews will eventually kill the product almost as soon as its launch. The company will lose their credibility as well which is difficult to recover from.

Prioritizing client requests

Even with the flexibility of an Agile development ecosystem, it’s not always wise to take action based on frequent requests from the client. This may be the first app development venture for the client. But their genuine desire to build something that’d be of value to users may come down as requests to the development team.

Prioritizing these requests may drive the project off course. Just because the team can complete a certain request doesn’t mean they should always comply. The project outcome is more important.


At AOT, we understand the importance of an effective product strategy which is why we have veteran strategists in product market analysis and project management. We ensure that the digital solutions we build are flawless after brainstorming and implementing feasible product strategies.

Interested to learn more? Get in touch with us.

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With a new year around the corner, mobile app developers around the world would be gearing up to meet and overcome new challenges, and augment their skills. Generally, app developers will be keeping an eye on new technologies to figure out techniques that could help them develop applications better and faster.

Amidst all the excitement, while researching new technologies that influence app development, developers tend to forget about the one major aspect that helps an app succeed in its humble beginning in an app store – intuitive UI.

A mobile app doesn’t stand a great chance to be successful in a highly competitive marketplace. It needs to be unique when it comes to serving its purpose, and users should simply have a great time using the app. After all, first impression is what helps an app gain traction in the store. Thousands of apps in the Google Play Store disappear into oblivion in on a daily basis; a major reason for this being the lack of a good UI.

That said, here are a few UI design trends that developers should keep in mind in 2019.

Illustrations for user engagement

Content is still the king when it comes to user engagement. And content can take many forms. New trends suggest the use of illustrations instead of bland text content to convey messages to app users and keep them engaged. The idea is to tell stories using images and videos. Meaningful illustrations that provide information of value to users can impress them more than a plain text guide. Illustrations, used wisely, can transform a regular app into a vibrant one resulting in a great first impression.

Overlapping effect and gradients

Overlaps create a structured user interface adorned with colors, text or image. Due to the fact that displays have better color production today, there was a significant increase in the use of gradients in mobile app UIs. Elements with gradients make things look more natural. We will certainly see more app developers utilize overlapping effects with bold colors and gradients in 2019.

Virtual Reality

Virtual Reality (VR) made it to this list because it shows great promise. We saw AR making itself known this year as one of the hottest app development trends. We will be seeing VR do the same in 2019 as more VR devices keep getting introduced to the market and made available at reasonable price tags. VR enhances user interfaces in a way that would intrigue people to check out the app once and keep on using the app for the unique experience.


It’s not just the colors and images that should be given attention in a user interface. The font matters as well. An appealing font for a heading or description can tempt users to go through the text. Typography can complement a good narrative adding to the user experience. While the text style catches the attention of app users, narrative illustrations engage them. This way they won’t miss important info that a brand wants them to see. Typography and unique text styles would play a key role in app user interfaces in 2019.

Frameless screens

This year, there was a rather strange app design trend that turned many heads – frameless screens. Many designers went with an app design that doesn’t have frames, and the responses from users were positive. Despite the good start, not all designers were willing to take the risk of using frameless screens in apps this year.

But now that mobile phone manufacturers have started coming forward with frameless smartphones, more app designers can be expected to adapt to new trends and try out ‘frameless’ screens in 2019. Many modern devices also have curved edges that naturally impose design restrictions including sharp edge elements. Frameless screens can shine here creating a fresh look and a unique experience for mobile users. Its applications in both mobile app design and web app design makes this trend one of the best design trends in 2019.

Voice-assisted UI

Advancements in AI and Machine Learning have helped chatbots and communication assistants become the most popular trends in 2018. Many websites and mobile applications have also started using voice communication to enhance user experience. As bots and voice interfaces become common, app developers will be thinking more about leveraging voice-assisted user interfaces to serve multiple different purposes in an app, delivering a more interactive experience to users.


For the app development industry, 2019 will be about innovative combinations of a number of great app design and development trends. There will be a renewed emphasis on designers’ knowledge on new trends and techniques. As always AOT keeps ourselves updated on all new app design & development trends so our clients can get the best of new technologies.

Let us know your queries. Talk to our experts today.

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The rapid progress of technologies brought forth powerful mobile devices and high performance mobile applications. Software itself evolved to better versions with incredible data mining and analytical capabilities. Along with such advancements, modern businesses also have to face dynamic market conditions where every day becomes a struggle to progress further in the market.

Where businesses stand today in terms of mobility

Business operations today require a higher level of precision and adaptive capabilities, both of which mobile apps can provide. This also explains the rise in demand for enterprise mobile apps that serve enterprises both internally and externally.

Most enterprises realize that they need expert help to leverage mobile apps effectively. Some of them are only into mobile apps because their peers are adopting the technology. They just need to keep up with the competition, and don’t have thoughts about staying ahead of the curve with a great mobile app. Apps can certainly grant a competitive edge to enterprises. But when utilized properly, they can lay a solid foundation for enterprises to achieve accelerated growth. But this requires them to take a lot of factors into account.

Despite the known benefits of enterprise mobility solutions, many enterprises are still reluctant to implement mobile technology and rely on apps. A major reason for this is the existence of a lot of myths and misconceptions associated with using apps for businesses and mobile app development in general.

Let’s deep dive into a few major enterprise app misconceptions that can negatively impact the growth of businesses in the long run.

  1. Mobile technology at present cannot handle complex business operations under changing market conditions.

Many companies have the wrong notion that they need to keep waiting for mobile technology to mature enough to handle their complex business challenges. The cloud and other new-gen technologies like AI and ML are dominating today, and modern mobile apps are fully capable of leveraging them for enterprises. With such technologies, only mobility can help enterprises achieve the heightened precision they desire.

Enterprises, however, misunderstand the fact and believe that apps are only convenient to improve user experience and retain loyalty. On the contrary, apps can now learn from the data fed to it to arm enterprises with the knowledge and proficiency to progress further in their markets.

  1. Enterprise app development is costly and unaffordable for SMBs.

This is true to a certain extent. But the cost of developing an app depends on what’s required of the app. If it’s a high-end app with several functionalities and features, and powerful analytical capabilities, the cost of developing one would be obviously higher.

The thing is that mobile apps are worth investing in today, owing to their potential benefits and due to the fact that they won’t be able to keep up in the long run. With almost every business leveraging mobility, it won’t be easy for a business to catch up with that kind of progress without relying on mobility. Even smaller to medium-sized businesses can afford apps today to serve certain specific purposes.

  1. Too much dependency on mobile apps will lead to security issues.

Many businesses tend to believe that mobile app security has many vulnerabilities that can be exploited, and depending on an app too much is like painting a target on them. It all depends on how well built the app is and who built it. Capable developers leave no security gaps in enterprise apps.

With secure cloud services now accessible, the app can be run on a cloud server from a reliable service provider which pretty much fortifies the app completely from potential security threats and risks.

  1. Mobile apps are optional

In today’s market conditions, apps are most certainly not an option or a luxury anymore. They are a necessity. The proliferation of mobile devices today presents great opportunities for businesses. Enterprises can personally reach out to their target audience on their mobile devices via apps, and entice them to check out the brand’s products or services and make purchases, reward them for their loyalty, and build good relationships.

Internally, enterprise apps can facilitate collaboration between the personnel of various departments of the enterprise, streamline and automate tedious business tasks, reduce overall expenses, and improve overall workforce productivity.


Despite the myths surrounding enterprise mobility, the demand for mobile apps by enterprises still seems to be rising. A plethora of success stories and business case studies testify what mobile apps can do for enterprises. To conclude, apps are the key to a better future for enterprises operating online today. And they should be built by people who know what they are doing.

At AoT, mobile app development is our forte. With extensive research and highly qualified technical and technological experts, we have been developing cutting-edge mobile apps for enterprises for a long time now. Drop us a message to get a good view of our expertise and how we transform businesses with custom apps.

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Most mission critical systems and processes in enterprises are now driven by software. As a matter of fact, powerful software now power mobile applications and various other digital touch points enhancing business efficiency and agility, streamlining operations, improving customer satisfaction, and presenting enterprises with new opportunities to grow.

Off-the-shelf solutions?

As soon as software started dominating, vendors popped up to cater to the trend by providing ready-made software solutions, from ERP suites to CRM applications and collaboration tools, covering pretty much all business processes. The rapid growth of cloud computing accelerated this further, giving more options for enterprises in the form pay-as-you-go cloud solutions with practically unlimited resources.

Despite being easy to set up and great performance, an off-the-shelf software is still restricted in terms of functionality and flexibility primarily due to the fact that it is designed specifically for certain scenarios to execute specific tasks. Essentially, in the present day dynamic business ecosystem, such software may leave critical gaps to core processes, leading to a counterproductive result that decelerates business growth.

Hence custom software…

A digital solution specifically tailored to cater to an enterprise, custom software are designed for specific functionalities as well, like their off-the-shelf counterparts. However, the difference is that they offer more benefits compared to the latter. Custom software is not meant for just a specific functionality. It accommodates the client’s preferences and meets their expectations required in the software.

Present day custom software development generally adopts Agile practices, build iteratively taking all hidden risks into account with an opening wide enough to add functionalities not stated in the software requirement specifications (if necessary).

Because every business is unique and runs in a fluid environment, custom software is seen as the ideal way to fit in to that uniqueness.

Custom software adoption and benefits

Enterprises, especially larger ones, use custom software for many functions including content management, human resource management, inventory management etc. Though larger enterprises adopt custom software more, it’s still a much preferred option for SMBs and startups.

Because for startups, seamless integration of the software across their critical systems, secure transactions, effective data capture for analysis etc. to name a few, are vital factors that influence their success while also facilitating proactive response to events and changing environments.

That said, to go full custom can often be quite daunting for startups. Nevertheless, the choice does bring about a number of benefits. Here are a few to take note of.

Better equipped to handle issues

For businesses, should any technical issue arise on a software they use, they’ll have to rely on ‘the IT guy’. This can be particularly challenging when they are using off-the-shelf software. If something goes wrong, they may need to seek help from experts, and then wait for the support to fix it at their convenience. This consumes funds.

When it’s a custom software they are using where they’ve taken part in the development, they would know how the software was designed to function. This means they’d be better equipped to handle problems effectively. And because it’s a custom software, the developers would be keen to respond faster so as to make sure that their product functions effectively.

Effective cost control

Off-the-shelf software come with a fixed price tag, and are generally not negotiable. There could be features in that software that a startup won’t need, but they will still have to pay for them. Or they may not get exactly what they need for that price.

However, when it comes to custom software, they pay only for what they need. The software development company can present a suitable software that fits within the budget. This amount of control over the budget also gives them the flexibility to chip in more money should they require more features or augment the ones they already get from the product.

Streamline critical processes

Even if the business cannot find an off-the-shelf software that can effectively streamline critical processes, they can have one custom made for that purpose. No matter what kind of process it is, they can have a custom software to streamline it without restrictions, and made the way exactly how they want it to be at a comparatively cheaper cost.

Update without limits

When relying on off-the-shelf software, a startup will have to wait till the vendor releases updates to sustain the software’s functionalities. This may not be the priority for the vendor as well. What if the vendor decides to stop supporting the software package out of the blue due to some reason? What if they don’t release updates when there are still bugs that need to be fixed?

This could be detrimental to a startup eyeing on rapid growth opportunities. Though there are rare exceptions to this scenario, it’s a fact that off-the-shelf software eventually ceases support.

With a custom software on the other hand, the startup itself would technically be the manufacturer. They just pay developers to craft a software they have in mind. As they won’t be relying on a specific manufacturer for updates and patches, they can continue to support the software themselves. Even if it requires hired help from tech experts, it’s still a better situation than having to rely on a single vendor who may have other priorities.


These are but just a few benefits of custom software for startups. A personalized software solution for startups is essentially an investment. Not a cost. It also provides startups with an easy approach to leveraging latest technologies to accelerate the growth of their business.

However, the true impact of custom software can only be realized if the developer or development company is experienced and reliable when it comes to crafting a software solution that meets enterprise requirements. Proper implementation of the software ensures the flexibility that startups require to utilize opportunities the right way.

Such a task is best outsourced to a professional development company for whom this is a core service. If you seek custom solutions that cater to your startup’s ambitions, AoT can help you out. Feel free to drop us your queries.

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