A long while back, the main objective of mobile app developers was to develop apps that would attract more users resulting in increased app downloads i.e. the success of an app then was defined by the number of downloads. Today, however, things have changed. An app’s success is measured by taking several other factors into account.

The present app market gives users a large number of options when it comes to apps that can perform a specific task the users are searching for. They can download a number of apps that perform the same functions, try each of them, and keep one of them. This behavior significantly impacts the economy of a mobile app development company. The companies have to surpass their competitors first if their app is to succeed in the market.

Under these conditions, the only great approach to stay ahead of the curve is to have a strategy in place to retain existing customers rather than investing more resources into attracting new customers.

That said, here are a few tips to make sure an app’s customers don’t discard an app.

Ensure a smooth onboarding experience

App onboarding is where users are introduced to an app. For starters, it should be enticing enough for users to consider downloading and using the app. The next step is to provide those users with a solid experience while they explore the app. If there is a long sign-up procedure to use the app, it may irk users who might then decide to ditch the app for a more convenient alternative. Frictionless onboarding is key to retaining new app users.

Use push notifications wisely

No matter how great the app was designed or how well it performs, developers shouldn’t take things for granted. The development team will have to put an effort into encouraging users to keep using the app. One of the best ways to do this is by using push notifications diligently.

Push notifications can be used to notify users that they haven’t opened the app in a while or that they have offers waiting for them when they log into the app next time. The notifications should be personalized and should not be sent endlessly till the user comes back.

Frequent updates

Releasing app updates frequently is another way to retain mobile app users. The updates can add more features to the app that users would want, or enhance the user experience. The objective is to keep the users interested and engaged either by adding new elements to the app or by upgrading the existing ones. The updates should be made after extensive analysis of usage patterns, user behavior, and their feedback.


App developers should be aware that their competition would be doing the same to retain users of their apps. It all comes down to the mobile app user retention strategy that the development company implements and the priorities of that strategy.

All of this requires expertise and experience in app development and marketing. AOT possesses both. Let us know if we can help your business launch a mobile app that can stand the test of time. Talk to our experts today.

The Internet of Things (IoT) is expected to transform a great many things after the world finally realized its technological merits and vast potential. Apparently, IoT has already started doing its thing transforming not only the way businesses operate but also how people live. IoT’s most recent evolution was triggered by the advancements in various technologies including the cloud, edge, AI, analytics etc. As of now, it is still considered to be in its infancy which makes it a gamble that many enterprises are reluctant to consider.

Forrester however sees great things in store for enterprises that are willing to invest in IoT. According to the famous research company, owing to the presence and influence of IoT, enterprises are on course for a major overhaul in 2019.

Here are 5 predictions from Forrester on how IoT will remodel enterprises next year.

Enterprises will make a big move to motivate the consumer market

Enterprises pitch IoT for the average consumer as a vision of a centralized, interconnected ‘smart’ home. But so far the response is lukewarm at best. Consumers are not just there yet and are exploring options for the so-called ‘smart home’ by buying one app-enabled device at a time. If it’s allowed to go this way, things will remain the same next year as well.

This is why Forrester predicts that enterprises would make a big move next year, most likely by bundling IoT services together and presenting them with discount offers to motivate the consumer market.

The focus will be more on use cases

At present, the Internet of Things is more of a hazy jargon for people – something that’s hyped to do big things in due course. Michele Pelino, the Principal Analyst of Infrastructure & Operations Professionals at Forrester, told TechRepublic that in 2019, the buzz around IoT will focus more on the actual use of the technology.

The conversations would be about the many use cases of IoT, the solutions, the applications etc. The world will be more aware of IoT’s true potential of combining different kinds of solutions in a secure, analytics-driven ecosystem to solve a problem.

More IoT platform partnerships and competition

IoT platform vendors will be targeting specific use cases next year according to the Forrester report. Business professionals won’t be looking for one single platform for managing various business processes in an organization, and would instead seek platforms with specific specialties.

The approach is already commonly practiced by organizations who did their fair share of research on IoT and the cloud. It’s safe to assume that major platform vendors would be putting in an effort to appeal to more people and outpace increasing competition by specializing in more use cases of the Internet of Things. We can certainly expect the birth of more IoT platform partnerships next year.

Managed IoT services market will flourish

With IoT expected to considerably influence how enterprises operate next year, many organizations with IoT expertise will attempt to capitalize by establishing a managed IoT services market. They will be focusing on helping companies manage their fragmented IoT assets.

The whole idea of managing the lifecycle of interconnected devices will be given more importance as more connected products are made available in the market. This would subsequently lead to more managed services opportunities. As the trend gains momentum, IoT will get some extra boost next year to go mainstream faster.

Cybercriminals will get more opportunities to cause damage

Cities have started becoming smarter by using connected devices to implement various ‘smart’ actions like smart traffic controls, smart lighting, smart transportation etc. Such an ecosystem with a variety of connected devices will most certainly have security vulnerabilities that can be exploited. This has always been one of the major concerns associated with the Internet of Things.

Forrester analysts expect targeted ransomware attacks next year by cybercriminals exploiting the vulnerabilities in successful smart city or smart neighborhood implementations. The attack can push back the growth of IoT and might give consumers second thoughts about using IoT devices. There will also be some disruption to services. The repercussions of cybercriminals exploiting security vulnerabilities of an IoT ecosystem will force the public to seek better security, while organizations invest more in beefing up security and minimizing the risk of cyber attacks.


IoT will be turning a lot of heads next year, and we will see enterprises not only competing to meet consumer demands but also teaming up to specialize in specific use cases and be more marketable in the process. IoT waves will also impact several other industries including mobile app development. For the connected devices to do what they are designed to do, an app should be overseeing them. IoT app makers have their work cut out for them.

AOT Technologies have been preparing for this scenario for a while now, slowly yet steadily polishing our skills with IoT and a number of other ‘new-gen’ technologies. Feel free to talk to us to learn more about IoT and IoT apps.

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With enterprises having realized the massive potential of mobility, the demand for mobile application development exponentially increased. The global enterprise mobile app market is expected to cross $280 billion before 2020. There is an app for pretty much everything now, and developers are constantly looking for ways to bring more innovation into apps while new-gen technologies emerge.

Because the industry is so big, even a small shift in trends would heavily influence how mobile application development is carried out. And there will certainly be new trends replacing old ones, especially when the industry is full of organizations competing with each other to figure out the best ways to serve mobile users or potential customers.

The rising demand for mobile app development

The increasing demand for mobile apps and, subsequently, mobile app development is due to a number of factors including but not limited to:

  • Accessibility – According to Statista, as of 2018, there are over 4 billion mobile phone users in the world. This emphasizes that people consider mobile devices an invaluable tool in their day-to-day lives. It’s now the primary tool that people use to access the internet and find information.
  • Customizability – Mobile apps are customizable. Though apps will practically never be able to meet the requirements of all kinds of customers, they can still impress a good majority. Internal enterprise apps can be customized to serve the organization’s employees, and the external apps can be customized to engage and serve customers.
  • Internet usage trend – High speed internet connections are available to anyone today at reasonable prices. Such accessibility changed the way people find information, increasing reliance on the Internet. The proliferation of mobile devices only complemented this practice. People spend a good majority of their time online using mobile devices.
  • Increase in BYOD – Technological advancements and rapid digital transformation techniques have started changing work culture in enterprises. Companies now allow employees to bring their own devices to work with the help of mobile apps that facilitate collaboration, remote accessibility, and remote work management.

Trends that will change things further

For public enterprise apps, satisfying customers and making a profit out of the deal is the objective. To do this, their apps will have to be designed to provide the best user experience possible. This is kind of tricky as mobile apps run on devices of various shapes, sizes, and hardware specifications. It’s up to the developers to figure out how to provide great UX and, in the process, obtain maximum ROI.

That’s how it’s been till now. Let’s see how things might take a turn next year by observing emerging trends in enterprise mobile app development.

Redefined mobile strategies

As new trends emerge and are adopted, enterprises will have to make adjustments in their mobile strategies as well. This trend repeats every year without fail. This time around, fresh mobile strategies are going to turn a lot of heads thanks to AR and VR. AR and VR-driven mobile experiences are predicted to increase revenues for businesses tremendously. AR and VR hardware would go mainstream next year subsequently leading to widespread reception of AR-VR mobile experiences.

Instant apps will make a comeback

Instant apps garnered a lot of attention in 2016 when they appeared for the first time. They are essentially small-sized native apps that can be instantly launched without any download. Modern mobile users demand a great UX that features shorter load times and better performance. Instant apps are the answer to this. Though they are kind of not that active right now, instant apps will most likely make a comeback next year.

Better mobile UI/UX with predictive analytics

Mobile apps have evolved from being simple utilities to being a core component of business’ workflow. But for the app to succeed, it should satisfy its users. Big companies like Apple and Google are already leveraging Artificial Intelligence to utilize predictive analytics in order to enhance customer journey, user interface, and overall user experience of their apps. We will be definitely seeing further advancements in this sector next year.

Even more mobile app security advancements

As years pass by and cyber-crimes increase, mobile app security is expected to become more robust. Any technology can have security vulnerabilities that can be exploited. There are now mobile apps out there that handle confidential data of their users and perform financial transactions on a daily basis. It’s open season for cyber criminals. This being the case, there’s always been a demand for better security techniques and approaches.

This trend isn’t anything new, but judging from a major shift in mobile culture owing to technologies like AR, VR, IoT etc. going mainstream, mobile app security will be getting some major upgrades next year. App developers along with technology vendors will be investing more of their time in enhancing mobile security.

More recognition for mobile wallets and payment gateways  

Technological advancements made everything much more convenient to people owning mobile devices, and this also includes easier payment methods. The improved services and convenience have changed customer expectations to the point that they expect mobile apps to facilitate frictionless payments during shopping. This is how the transition from cash to credit cards, mobile wallets, and digital currencies happened.

Mobile Commerce is a big industry now, and preferred more simply because it’s the most convenient way to shop. An easier payments mechanism adds to the experience. In 2019, we will witness more app developers integrating secure payment gateways and mobile wallets into apps.

Chatbots will extend CRM

Chatbots are about to gain great momentum in the digital realm, evident from a recent Statista report. The report forecasted a global Chatbot market growth that will exceed 1200 million U.S. dollars by 2025. Chatbots have already started becoming prevalent in the form of virtual assistants in mobile and web apps. AI will soon be augmenting chatbots to cater to mobile users in a smarter, more human-like manner.


There has always been an emphasis on smartphones and mobile apps leading to the future. And it’s been happening for the last couple of years. Even with new-gen technologies like AR, VR, IoT and AI gaining more traction, mobile apps still remain the most influential digital technology today. This makes it all the more exciting to see how mobile app development will transform as trends change in 2019.

The experts at AOT will be keeping an eye out for trend shifts in app development too so we can continue developing top-quality mobile apps for our clients. Drop us your queries to learn more about AOT’s app development expertise.

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The evolution of mobile phones into a must-have gadget in people’s day-to-day lives also established the dominance of mobile apps and the significance of data. With millions of mobile devices and mobile apps in circulation, massive amounts of data will be generated.

Determining useful data sets from data silos, and mining those data can help businesses uncover invaluable insights that would help them understand and serve customers better, and improve their decision-making. The same strategy is being used today to build cutting-edge mobile apps that are better than their predecessors.

Seems all too fine, doesn’t it? Here’s the catch.

The booming app market gives customers practically uncountable number of choices for apps that can perform a specific single task. This results in a great many apps running out of steam in the market and disappearing simply because they were outpaced by their competition.

To thrive in such harsh conditions, mobile app developers will need to leverage every advantage they can when building apps. It’s data that can give them such advantages. But where to start when you have an immense data pool?

This is where big data comes into the picture.

Investing in big data

With the right kind of tools and analytics strategy, big data can help developers build robust apps that serve customers better while offering a great user experience. Such apps most certainly score high in the market.

Still however the question persists whether big data is actually a big deal that it claims to be. This question is one of the reasons why some organizations are hesitant when it comes to investing in big data.

But the answer is quite obvious when you observe the matter with mobile apps.

For businesses, mobile apps serve as a powerful tool to connect with their customers via their personal mobile devices from anywhere. For the app to become successful, it should first satisfy its userbase in terms of features, functionality and experience. An app can achieve this in the best way possible with the insights hidden in the app’s user data. This user data will have intricate details on users’ behavior in the app.

Studying user behavior would in turn make it possible for businesses to understand user expectations, the problems they encounter when using the app etc. Rectifying the pain points will make an app seem a great option to the users, leading to them recommending the app to other users. This subsequently increases app downloads and the likelihood of success for the app.

Long story short, it is big data that can give businesses such game-changing insights. Here are a few other facts that make big data a big deal when it comes to mobile apps.

Big data helps with marketing apps

The app needs to turn some heads when it launches. So marketing is fundamental. Big data analytics can help app makers categorize market segments based on the market potential, identify audience expectations, and devise app marketing strategies accordingly.

Big data helps enhance user experience

User experience is a critical aspect that businesses should prioritize when developing mobile apps. Even if the app’s fully functional and efficiently serves its purpose, sporting an annoying UI could simply frustrate its users to a point where they will actively seek a replacement with a better UI and UX.

Big data analytics in real-time combined with powerful machine learning algorithms can give app makers a comprehensive overview of user behavior highlighting common usage patterns. This allows developers to determine what their next course of action should be in order to improve the app’s user experience and add more value to it.

Big data helps scale up app revenue

Even if the app scores high on all fronts including UX, interface, features, and functionality, it may not generate expected revenue if it lacks a proper engagement strategy. The app makers should know how to engage their target audience and keep them engaged while enticing them to make purchases.

With a pool of big data about user behavior which includes their likes, dislikes, location, expectations, purchase history etc. app makers can determine what type of push notifications should be sent to a specific set of users for conversion. This also helps them devise a good engagement strategy which can subsequently scale up the revenue generated by the app.


Everything points to the fact that big data will have a crucial role in the future of digital technology; particularly mobile app development. Big data, at present, is being widely used by app makers to increase app visibility, traffic, and revenue. Organizations across the globe preparing to adopt big data emphasizes the fact that big data really is a worthy investment when it comes to mobile app development.

The experts here at AOT can help your business use an app that wields big data technology effectively to dominate your target market. Contact us today to for a clearer overview of big data and its benefits.

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Many businesses and independent developers invest in building mobile apps as a revenue source. If properly leveraged, mobile apps – including free apps, can generate good revenue.

As a matter of fact, Statista found that free mobile apps generate more revenue than paid apps.

This is because people prefer not to purchase apps. Requiring users to buy an app and then encouraging them to perform in-app purchases is apparently a bad idea. Not all users would approve that kind of app monetization strategy. Yet there are ways to maximize revenue generated through free apps.

When it comes to a paid application, users would naturally need to be convinced that they are getting a specific set of functionalities by buying the app. The paid app can even be a supplement to a free version. Either way, when users decide to pay for applications, they tend to have higher expectations compared to users who prefer free apps.

Revenue generation in apps

It should be obvious by now that it’s difficult for paid apps to compete with free apps even if the free app has a bland design with ads. This brings us to the traditional approaches to making money with apps.

  • Running ads
  • Offering both free & premium (Freemium) services
  • Income via sponsorship for the app
  • Periodic fee-based subscriptions in apps
  • In-app purchases

Many organizations studied the various app monetization approaches, and most of them found that ‘advertising’ still holds the top spot when it comes to app monetization. Over 65% of all applications on the market run ads to make money.

However, in-app purchases are seen as a more lucrative approach that’s also less risky than running ads. This is because ads in apps are found to be increasingly annoying to the average mobile user. Some apps overdo this by demanding users to watch ads to earn some kind of rewards in apps. Evidence suggests that such apps won’t thrive in the long run.

In-app purchases, on the other hand, are simply an optional action that allows users to spend real money to get something of value in return from the app. In this scenario, users aren’t bothered with ads and there’s little risk of annoying users often.

That said, increasing in-app transactions will naturally maximize the revenue generated by an app provided the app is designed and developed efficiently.

Increasing in-app purchases

To see significant increase in in-app purchases, app makers have a lot of work cut out for them, starting with determining and understanding their target audience.

  • Understanding the audience: The first step to properly monetize an app is to understand the nature of the users the app will be serving. The app makers will need to understand what it is that motivates the target users to make purchases in the application. It’s also wise to check the feasibility of passive monetization schemes like running ads in the app.
  • Engagement & rewards: Identifying the factors that influence users’ purchase behavior is key. This way the app makers can prolong the app’s lifecycle by keeping users engaged with appropriate in-app activities. The app should reward users who enjoy using the app for longer periods, thus building loyalty. The rewards can be discounts for in-app purchases or an offer that entices users to make a purchase soon.
  • Interact & build relationships: The app market is highly competitive which is why you should always be ready for a rival app with enough potential to outpace your app. To prevent users from moving on to a different alternative, app makers will need to employ customer engagement and retention strategies on their apps.
  • The focus should be on rewarding loyal users, and interacting with customers regularly to understand their changing expectations and purchase hassles. Once the app maker understands the users’ emotional and psychological needs, they will be able to build a relationship and motivate users to make purchases.
  • Estimating profit: Estimating possible profit is necessary to make sure that the app owners get good ROI from their apps. A good measure to begin with is to check purchase settings in the Google Play Developer Console. There are strategies to maintain the profit and increase it. But both strategies require different approaches and varying investments. Increasing profit requires the app makers to either acquire more app users or sell more stuff to existing users.
  • Ensure customer satisfaction: This is the most important step when it comes to maximizing app revenue, because if you aren’t sure that your customers like what they are getting from the app, you might as well stop investing in increasing sales. The app should, ultimately, provide great value to users either by solving some specific problem they’d been facing or by entertaining them with engaging content.
  • Only satisfied customers make in-app purchases. If the app can engage them enough, they would be willing to pay for premium services that they would deem more entertaining or useful. When considering the nature of an app, we can say for certain that mobile gaming apps are easier to monetize than regular apps that serve a purpose.


To maximize app revenue, app owners can employ passive and/or active monetization strategies provided the app succeeds in engaging and satisfying users. Among all monetization approaches, in-app purchases are considered the least risky option. However, in-app purchases can work only if the app provides a kind of value that users would want more. The tips mentioned above can make a difference if you plan to improve your app’s in-app transactions.

The nature of the app’s brand, the business, and the business’ goals are factors that need to be taken into account in order to determine an appropriate strategy for app revenue maximization. Keep in mind that the app should be designed and developed by experts who are aware of the hottest mobile trends and technology.

You can find such experts and that kind of service at AOT. We’ve developed cutting-edge money-making apps for businesses across a number of domains. If you are interested in learning more about apps for mCommerce and app monetization approaches, get in touch with our experts.

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