Not all digital products become successful. Many websites, mobile applications, and other types of digital solutions fail and are forgotten every year due to a number of reasons. It doesn’t matter if the app maker has the right ideas in place. If the app doesn’t reach the target audience the way it’s supposed to, it will run out of steam. This is why it’s important to devise and execute ideal product strategies that increase the likelihood of the app’s success.

Stuffing the application with features

Developers are often instructed to prioritize building creative features into the app. This way the team can ensure high functionality of the application but that’s about as far as they can get. While the development team prioritizes performance, end-users only need to know how an app helps them and what benefits they get from that app. A feature-rich app won’t cut it if it doesn’t provide value to the target market.

At every step of the app’s design, the value of each of its features should be clear. Everything about the app should add more value to it, which ultimately benefits the end users or at least make things more convenient for them.

Not assessing the competition

Many companies invest in developing applications simply because their competition has one. Apart from this, they generally don’t know more about what the competition is doing with their apps. Making an app simply because other similar businesses have one, could end up as a product strategy mistake with horrible consequences.

Before building an app, the company should know its place in its niche which in turn requires them to have a great understanding about their competition. This should help the company figure out how they are different, the kind of problems they can solve, and what they can do that their competition can’t.

Thinking successful launch and successful product are the same

When companies prioritize timely product launch over everything else, it can brew up trouble down the road. Product launch is something that should be done only after ensuring that a product promotion and marketing strategy is in place. There are companies that make the mistake of launching the product early for faster market penetration at the expense of product quality.

A viable product that delivers value to the company’s customers should be the first priority. Not a publicized premium launch of a half-baked product. The influx of negative reviews will eventually kill the product almost as soon as its launch. The company will lose their credibility as well which is difficult to recover from.

Prioritizing client requests

Even with the flexibility of an Agile development ecosystem, it’s not always wise to take action based on frequent requests from the client. This may be the first app development venture for the client. But their genuine desire to build something that’d be of value to users may come down as requests to the development team.

Prioritizing these requests may drive the project off course. Just because the team can complete a certain request doesn’t mean they should always comply. The project outcome is more important.


At AOT, we understand the importance of an effective product strategy which is why we have veteran strategists in product market analysis and project management. We ensure that the digital solutions we build are flawless after brainstorming and implementing feasible product strategies.

Interested to learn more? Get in touch with us.

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Many enterprises depend on outsourcing for various reasons. Some of them rely heavily on outsourcing, even having an organization handle major parts of their IT operations. Many other enterprises limit their outsourcing to a minor part of their overall IT operations. And then there are those that achieve efficiency by doing everything in-house. This category of enterprises don’t outsource at all, and are likely to have abundant resources to sustain the productivity of their operations.

Nevertheless, outsourcing market is growing steadily every year. The global outsourcing market size amounted to about $89 billion U.S. dollars last year, according to Statista. 64% of Statista’s respondents outsourced software application development, and 51% chose to outsource software application maintenance. This is expected to increase in the coming years, and there are many reasons for it.

But let’s first analyze why many enterprises still don’t see the benefits of outsourcing. Most businesses are not willing to include outsourcing in their business strategy because they seem to believe many myths and misconceptions surrounding outsourcing.

Here are a few popular myths that are discouraging enterprises from outsourcing.

1. You have limited control over outsourced activities

Yes, you would be working with people stationed elsewhere on the globe without personally meeting them. But this doesn’t limit the control you have over the outsourced project. Your IT partner to whom you’ve outsourced to would be having a business model that demands them to do a good job for you.

If the partner fails at some point, you wouldn’t be renewing the contract, neither would you be promoting them to your connections. They will have a blemish on their track record. Outsource tasks to a reputed company, and you can rest assured that they will do their best to serve you well.

2. Low price comes with low quality as well

This isn’t necessarily true. Businesses outsource primarily to cut down costs. If the outsourcing partner charges low rates and delivers low quality results, they won’t be competent in the marketplace. Outsourcing is quite competitive, where companies are striving to deliver high quality services mainly as a measure of building their brands and partnerships.

It’s better to do some research on the technology your potential outsourcing partner would be using and where they are located at.

3. Outsourcing doesn’t work for SMBs

It’s a fact that small and medium-sized businesses generally don’t opt for outsourcing. But it doesn’t mean outsourcing is only for big companies. Many SMBs tend to have a wrong notion that outsourcing is too big for them to take advantage of.

On the contrary, business size doesn’t matter when it comes to outsourcing. Besides, they only need to outsource a minor aspect of their operations while they manage the core ones.

Here’s an example:

Many SMBs may not have the resource to develop a mobile app for their business. They can outsource it to a development company, and get the job done at a lower cost while utilizing their own resources for in-house operations.

4. Outsourcing delay can increase costs

This is a scenario that, albeit not common, still happens in the outsourcing market. But experts attribute this risk primarily to miscommunication between the business and its outsourcing partner. As long as both parties are clear about the work that has to be done and how it’s to be done (as per contract negotiations), the scope for delays or overpays is limited.

5. Cultural and lingual barriers can be a problem in outsourcing

This is probably the oldest misconception out there about outsourcing. The fact that English is a universal language now, and is the primary language for business communication debunks this myth entirely. Cultural barriers nowadays don’t limit the scope of an outsourced project, neither does it bring forth any issues that would end with you getting an unfinished product. Nevertheless, it’s a good idea to hire companies that have a successful track record.

6. Outsourcing steals Intellectual Property

Not if you have a NDA with the outsourcing partner. With the NDA in place, your intellectual property is secured.

7. The final product can be completely different

Before outsourcing a project, you should be clear about what exactly you need from the product developed. If you ensure that your outsourcing partner understands the project and your vision, a final product mismatch is highly unlikely.

Most development companies can give you a prototype version or a rough template of how the project would look once it’s developed. Constant communication and collaboration is absolutely necessary. As long as there are no communication gaps and as long as the IT partner is reliable, the final product would be exactly how you want it to be.


The benefits of outsourcing significantly outweigh its cons. It isn’t that there aren’t any challenges to outsourcing. It’s a mutual effort – both from a business and its outsourcing partner. One visualizes and the other realizes. Partnering with the right company could be what your business needed. Finding the right IT partner to outsource to is the real challenge here.

If you are looking for cost-effective, high performance digital solutions, AoT can be that IT partner you’ve been looking for. Talk to us to learn how we combine our technological expertise and technical excellence to craft powerful digital solutions for businesses.

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