Digital disruption is what enterprises and technology companies are looking forward to in this age. It’s a welcome change by many organizations – a major shift in something that’s already working bringing with it a multitude of new opportunities and increased growth potential for businesses. Though the term is overused, its impact is real.
Take Uber for instance.
Uber is a digital service that disrupted the taxi industry and changed the way people operate when it comes to commute. The concept was fresh and the impact was huge.
But like every other technology or trend that garners a lot of attention, the idea of digital disruption is also surrounded by myths. These myths impede innovation by giving enterprises false hopes or deterring them completely from ever attempting to achieve disruption. That’s why it’s important to investigate these myths and understand the reality behind them instead of bluntly dismissing them and leaving digital disruption out of a brand’s growth strategy.
Here are a few of the most serious myths surrounding digital disruption.
Disruption is actually a bad scenario
The word disruption itself carries a negative vibe. When people hear the word, they tend to have negative thoughts. But disruption being a bad scenario is still a myth though. Anything that’s disruptive will have both positive and negative effects. It can be a threat to one enterprise and an opportunity to a different one. The bottom line is that disruption is good for a lot of enterprises. The trick is to figure out how to be one of those enterprises for whom disruption will appear as an opportunity.
If it’s a change, it’s disruption
Many organizations have a misconception that any change in an organization brought forth by technology or a change in culture can be termed as disruption. In reality, digital disruption is a significant, fundamental long-term shift in a system and not simply a change. Disruption may be enabled just by the existence of a technology or a trend. It’s a long-term effect which demands enterprises to devise a strategy to thrive in a post-disruption ecosystem.
The benefits of disruption are only for digital giants
This myth exists partly because of the huge publicity that corporate giants obtain for their contributions to technological advancements. There’s a public perception that companies like Google, Amazon etc. are the only disruptors in the game. These companies are often the first to achieve disruption which sets off a chain reaction of secondary effects that impact thousands of SMBs and large enterprises. They simply don’t get publicized much.
Hyped technologies are the most disruptive
This is probably the most widely believed myth surrounding disruption. Many organizations believe that hyped technologies are the most disruptive. For instance, blockchain and AI have been turning a lot of heads for the last couple of years. Companies have started seeing them as highly disruptive technologies.
Contrary to this, in reality, for a technology to be disruptive it has to be a mainstream favorite; widely adopted across the globe and with a number of secondary effects. AI and blockchain aren’t quite there yet.
Without some form of digital disruption, it won’t be easy for organizations to keep up their pace in the coming times. The digital landscape is undergoing dynamic transformations as more technologies keep popping up every year.
To seize the opportunities that disruptive technologies present, you will need powerful digital solutions tailored to complement your business goals. And when it comes to those kind of solutions, AOT is a proven expert. Drop us a message to see how we can help you leverage disruptive tech effectively.