The role of technology in 21st century is indubitably large enough to influence people’s livelihood and their day-to-day activities. Everything from mobile devices to desktops, tablets, smart refrigerators, and microwaves collectively emphasize how technology in various forms is reshaping the world continuously. This vast expansiveness of technology also generates tremendous amounts of data.

On a daily basis, close to 3 quintillion bytes of data are generated globally. As mobile and other hyped technologies like the Internet of Things gain more momentum, even more data will be generated. Organizations aiming to stay ahead of the curve in a tech-dominated world looks at all these data to unlock the secrets that would help them achieve their full potential. This may sound like a sci-fi/fantasy movie plot, but this is where data stand today in the world – massive sets of random information that hide within them invaluable insights.

Getting the most out of the data an organization generates require the right tools to clean, prepare, merge, and analyze the data efficiently.

That said, here are a few great data analytics tools that organizations can take advantage of this year.

Clicktale

For web analytics today, enterprises rely on Google Analytics, considered to be the best web analytics solution available. Clicktale is basically an emerging rival to Google Analytics. The platform offers behavioral analysis and a multitude of optimization features and tools designed to help enterprises augment their websites.

Oribi

A powerful yet easy-to-use analytics solution, Oribi allows organizations to track their website visitors’ flow. The solution shows how new visitors surf the website and how visitors interact with the various content on the website. Oribi is also capable of tracking specific goals by content type which includes everything from social media to videos and blog posts. It can also assess metrics like downloads, signups, unique views etc.

The main highlight however is Oribi’s ‘smart suggestion’ engine which identifies website visitor flow patterns and recommends ‘events’ based on the identified patterns. The tool requires no manual setup to track micro-conversions unlike its most other rivals.

Kissmetrics

Data aren’t used simply to improve operational performance of an organization and make informed decisions alone. Data drive modern marketing efforts as well. Kissmetrics is the brainchild of marketing expert Neil Patel, offering a feature-rich analytics solution that helps organizations devise better marketing strategies and improve customer engagement. The solution easily integrates with many popular tools and provides a deep marketing funnel-based analytics.

SEMRush

As its name suggests, SEMRush is a very popular online marketing suite offering analytics tools specializing in search. SEMRush includes tools that will aid search engine optimizers in performing audits and developing better keyword and SEO strategies.

In addition, SEMRush also makes it possible for organizations to assess the status and success of their paid search campaigns with respect to the organic keyword performance. One of the most useful features of the suite is that it offers analytics for any site on the web which means competitor analysis is much easier.

Though understanding your company’s data is important to thrive in today’s dynamic market conditions, it’s never easy to find the right tool for the job. When that’s the case, a feasible approach is to build a powerful, bespoke analytics solution from scratch – one that can handle big data the right way. If you are seeking such a solution, AOT can give it to you. Drop us your queries on data analytics to hear back from our experts.

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As more technologies are introduced for businesses to leverage for growth and improved performance, the importance of using data wisely comes into focus. Modern businesses generate tremendous amounts of data that hide many insights that could be of great benefit to the business’ progress. Therefore, businesses today have to figure out not only how to protect and secure this data but also to use them for benefits.

Before big data gained a foothold, businesses simply focused on customer experience & satisfaction as the best approach to grow faster. Now they realized the secret to accelerated growth lies in the data they generate. There has also been a shift in focus from customer-focused processes to operational performance improvements. The data from operational processes can be analyzed to help businesses tweak their approach to faster growth from the inside out, instead of investing lots of resources in how they appear fine to their customers.

The principle is rather simple really.

If you are good inside, you will be great outside.

In this blog, we will explore why operational analytics would be all the buzz in the coming years and how operational analytics can benefit modern businesses.

The Many Merits of Operational Analytics

More profit

Identifying and reducing unnecessary expenses is a good approach to increasing the profit margin. This is one of the primary goals of any business today. They can do this better if they look into their data. Operational data analytics helps businesses identify areas that need improvements and processes that need to be streamlined. This contributes to reducing expenses while improving efficiency, subsequently resulting in higher profits.

In 2017, Capgemini Consulting published a Whitepaper with their research on operational improvements and their benefits to organizations. The research had found that over 70% of the surveyed companies were more focused on operations than consumer experience. The research also found that operational improvements can lead to a raise in profits to exceed $115 billion globally every year. Customer analytics can drive only about $38 billion yearly in profits according to the report.

Better decision-making

Many companies often rely on reputed consultancy firms to make big decisions. If the business is willing to pool the resources they invest in consultancy companies to operational analytics, they can make decisions themselves; a more cost-effective approach indeed. Proper data analytics helps businesses make decisions quickly and even proactively.

Competitive edge

The advancements in Artificial Intelligence and Machine Learning opened up new possibilities for analytics and improved data analytics accuracy significantly. Big data analytics is known to grant competitive advantages for businesses provided it’s fed operational data instead of customer data. The results would help them save money and make better, more profitable investment decisions.

More satisfied customers

This may sound counterintuitive when this blog is all about shifting focus from consumer-centric processes to operational analytics. Investing in operational analytics does come with benefits for the business’ consumers as well. Without operational analytics, it may take a while for businesses to identify customer experience pain points or the factors that are causing the drop in customer satisfaction.

Data can speak faster with operational analytics enabling businesses to identify performance issues and fix them right away leading to improved customer satisfaction and more satisfied customers.

Holistic view of data for easier data management

Operational analytics grants a business’ stakeholders a holistic view of the business data facilitating more efficient data management in the process. It’d be easier to identify system issues in real-time and to devise an appropriate data security strategy as well. One other great advantage is that the stakeholders will be able to discover the interrelationships between certain networks which means root-cause analyses (when necessary) would be more efficient and faster.

More employee engagement

With all the data stored in a central repository, it can be shared with the employees as well to gain insights from them. This way the employees will also be empowered to contribute more to the company’s growth and success. The approach essentially encourages collaboration wherein all the teams in the entire organization will work synchronously for the company’s success.

Conclusion

Operational analytics is still seen as a new concept by many organizations that are still focused on customer-centric improvements. There evidently is a shift in trend but organizations need to keep in mind that operational analytics isn’t something that delivers great results overnight. It takes time as there are many factors involved including the issues associated with data silos, accessibility issues when it comes to third-party data, and the lack of mandate from stakeholders. Nevertheless, this is the right time to see what your company’s operational data is hiding and how you can leverage those insights to soar higher with changing times.

AOT can help you analyze your operational data with robust, bespoke analytics solutions with cognitive capabilities. Let us know if you are ready to give operational analytics a go this year.

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By observing technological advancements, businesses would be able to leverage new-gen technology better to accelerate their growth. This is why big companies are always looking out for the ‘next big thing’. Acquiring advanced data management, network control, and analytics tools is the key to achieve smoother business flow. However, it’s not easy for businesses to figure out the right technology that meets their business needs or get the best digital solutions to carry them forward.

As of now, the technologies that are making a big difference for businesses are IoT, big data, and the cloud. We will be focusing on IoT in this blog.

IoT application development

IoT or the Internet of Things is all about synchronized connection. Devices of different shapes and sizes, serving different purposes are connected to each other in an IoT environment. To provide the best results, IoT integrates microservices, wireless technology, sensors, and powerful analytics algorithms. It’s safe to say at this point that IoT applications can deliver great results for businesses today.

Building an effective IoT application is the hard part. Most systems today are incapable of providing a uniform experience across devices in an IoT ecosystem. This is where Node.js comes into the picture.

Node.js addresses the needs of IoT

According to IHS, IoT is predicted to expand to over 30 billion devices by 2020.

Correlate this fact to the dominance of Node.js today in building highly scalable, feature-rich modern applications.

Built on Google’s V8 open source JavaScript engine, the popular cross-platform JavaScript runtime environment is a favorite of big brands when it comes to developing and maintaining powerful real-time applications.

IoT devices generate a lot of requests due to the interaction of the connected devices. Node.js is fast enough to handle the requests smoother and faster than every other alternative. In addition, the Node Packaged Modules (NPM) is armed with advanced repositories capable of meeting IoT needs. Node.js also occupies less memory on the server-side, and delivers better performance and better real-time execution capabilities.

Why it is the ideal choice for IoT apps?

If IoT is involved, there’s obviously a need to connect with sensors, beacons, transmitters etc. What makes Node.js ideal for IoT apps is its ability to handle such sophisticated interconnection and the massive number of data transactions generated.

The open source platform’s sockets and MQTT messaging protocol are designed to streamline data transmission in IoT applications. For large-scale IoT application production purposes, there exists a number of devices, platforms, and programs including Arduino, Galileo, Intel Edison, Raspberry Pi etc. The Node Packaged Modules (NPM) consists of packages for Arduino controllers, Intel Edison, and Raspberry Pi. The NPM also offers many different built-in architectures for Bluetooth sensors and devices.

Conclusion

Node.js, being a JavaScript platform, is very easy to use and understand making it a great asset for budding IoT developers. To conclude, it facilitates data collection, inter-device communication, and data analysis much better than most other options available today. Node.js certainly is a great technology for IoT application development.

If you seek an IoT partner to get your business on the Internet of Things bandwagon, you should talk with AoT’s Node.js experts. We have experienced analysts and IoT professionals to help you determine the best approach to adopting the revolutionary technology.

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From where technology stands today, it’s not impractical anymore to connect things that can be connected. As a matter of fact, that’s what the Internet of Things (IoT) is all about. It’s connecting millions of things together across the globe – people with people, people with things, and things with things. The technology’s vast potential could make smart cars, smart homes, and even smart cities a reality today.

About IoT

It’s a futuristic technology capable of connecting devices of various shapes and sizes and serving different purposes, through the internet. The concept of IoT, however, isn’t new; traces of the concept leads back to the late 1990s.

The potential of the technology is such that Gartner estimates that there would be over 25 billion connected things on Earth by 2020.

This obviously is reason enough for many modern businesses to leverage the technology and develop IoT solutions and services that facilitate the idea of how digitally connected devices can bring about revolutionary changes to consumer lifestyle. Easier said than done however as the technology is still considered to be in its infancy. The companies tapping into the technology have many hurdles in front of them and many complex challenges to overcome.

Channeled on Mobile Apps

Among those that are trying to creatively leverage the technology, the effort from mobile app developers stand out. Many developers embraced the ubiquity of IoT and managed to combine it with app development tailoring a unique experience that caters to a more tech-savvy new generation consumers. Now IoT apps make it possible to control and manage IoT devices back home or at the office. And this is just one change IoT brought on mobile app development.

Let’s explore the impact of IoT on mobile app development today.

IoT mobile apps

One major common factor of both IoT and mobile apps is that both technologies transform the way businesses interact with their customers. The technologies can be improved by analyzing the data they generate, facilitating a more enhanced and personalized user experience. IoT in mobile apps present more creative and lucrative opportunities for businesses to personalize user experience even further regardless of the business domain. As the technology is still being nurtured, this is the right time for businesses to jump on the IoT bandwagon and attempt to channel the technology for a competitive edge in their respective markets.

Impact of IoT on Mobile App Development

Empowering business ideas

IoT essentially presents more opportunities to visualize a business idea in the form of apps. A great example is Uber which connects people on the move with cabs around them. Mobile users will be connected to relevant services they require in their day-to-day life in real-time thanks to the technology. More creative ideas and IoT powered apps can be expected in the coming years, making things much easier for people by giving them total control via just their smartphones.

Revamped development process

IoT’s influence on mobile app development has even changed the way how IoT apps are developed. The new, so-called 5 tier development process involves cohesive development that focuses on device, gateway, data, analytics, and mobile application. There certainly will be challenges and complexities. But ultimately, the components will all be in sync and the app can be connected to other apps through the internet.

Real-time analytics

Data and data analysis are key to using IoT to tailor user experience. Uber once again sets an example here with its real-time user data analysis to offer personalized services. IoT apps are required to perform real-time data analytics from the data collected over time and offer instantaneous services that the user would want at a particular point of time. With edge computing and big data, IoT analytics is undergoing rapid evolutions.

Increased security

Mobile apps security have always been questioned by users. With IoT involved now, the security is scrutinized  even more with questions on how many devices that differ in nature and purpose can be connected and then managed through a mobile app. The nature of the device’s involved demands different security measures.

This uncertainty has led to major breakthroughs in IoT security lately, with mobile app developers figuring out a number of measures to ensure security of connected devices. The 5 tier development process places an emphasis on the security aspect as well, to safely secure the data collected from any potential threat. Modern day cloud services play a key role in this.

Conclusion

Connected devices are already being seen as the future of mobile app development at this point. For businesses, nailing a perfect, secure IoT mobile app first gives great momentum to both transform themselves and to accelerate toward the digital economy of the coming times.

AoT’s expertise in IoT app development could help your business out in this venture. Drop us a message to see how the AoT team can channel the power of IoT for your business.

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Even the best technology in the world can’t bring success if it’s not put in a useful, desirable form. This particularly applies to modern-day software and mobile applications. Even if the solutions are capable of serving their purpose, they should meanwhile be able to provide a solid experience to their users. This makes UI/UX designers as important as developers today. UX of websites and apps are important to Millennials as well, who are in turn the major customers of eCommerce businesses.

An eCommerce site should give potential customers a seamless, hassle-free shopping experience every time without even slightly confusing them. Even the smallest glitch or hassle can negatively impact customer engagement resulting in increasing bounce rates. A seamless experience on the other hand can impress buyers enough for the site to be bookmarked for revisit.

All of this makes you wonder what exactly constitutes a good user experience. There are various UX design elements that influence UX on a website. For an eCommerce website, the key is in innovation. The brand should explore avenues to figure out new ways to improve user experience.

Here are a few tips that could come in handy in giving users a great experience on an eCommerce website.

Personalized product recommendations

Amazon started it and people just loved it. The technology behind it however goes deep – analyzing users’ behavioral data and providing them recommendations on what they should buy, both on the website and on social media platforms. This, most certainly, boosted the users’ experience on Amazon, and can make for a great feature in eCommerce websites that also increases conversion rates.

With such a feature, the business can recommend products that match users’ most recent searches, and even suggest products that can be clubbed with a user’s purchase. Machine learning and big data are at the core of this feature.

Increased page loading speed

Page loading speed is one of the most important factors that drive user experience. Rapid technological advancements made super-fast internet accessible to pretty much everyone today. People are used to getting things faster now, which consequently developed an intolerance to slow digital experiences. 2 seconds have become the acceptability threshold for website loading now.

This can be challenging for eCommerce websites that have a lot of data including high quality multimedia files. Boosting page loading speed for such websites should be given top priority. A better web hosting plan can considerably increase page loading speed. So can a limited use of external scripts and JS & CSS files, compressed images, and cached data.

Product comparison feature

It won’t be easy for customers to choose from thousands of products in an eCommerce website. That’s a problem the business can solve by adding a product comparison feature on the website. On-site product comparison is also a means of providing a seamless shopping experience, allowing customers to make confident purchase decisions after comparative reviews. The only important thing to remember here is including a “buy” button on the comparison pages.

Guest checkout

Demanding customers to be logged in for making a purchase may not always be the good idea for an eCommerce business. The customers may be looking to make a quick purchase, when the site asks them to login with their credentials. They may search for an easier alternative if they cannot afford the time. This is where guest checkout can be helpful to users.

This also makes it easier for new customers to make a purchase on the website, without logging in or registering though they can be given the option to register or login once they’ve completed a purchase.

Cart abandonment targeting

Users abandoning carts before finishing a purchase presents a great challenge to eCommerce enterprises. There are potentially many reasons for the abandonment. It could even be that they forgot that they added a lot of products into the cart after a long browsing session.

The website should have a feature to track and target these abandoned carts by sending personalized emails to those users either reminding them of the cart or offering them discount on the products.

Conclusion

The bottomline is that user experience should be given top priority in eCommerce websites, and there are multiple ways to boost the user experience. The latest standards include microinteractions, providing an omnichannel experience, and product comparisons. Every feedback should be taken as an opportunity for improvement. Every improvement made should be A/B tested for success. That’s one of the best ways to progress in today’s competitive market.

AoT can help you do all this. We focus on user-centric eCommerce website and mobile app development, ensuring your customers get the best digital shopping experience. Feel free to talk to our experts to craft the website or mobile app that meets your requirements and your customers’ desire.

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