Prototyping is a major aspect of any digital solution design process which allows the design and development team to simulate designs, figure out optimal user experiences, test project outflows etc. To do this efficiently, app development companies use prototyping tools, and the current market has a lot of them.

In this blog, we offer you a curated list of a few of the most useful prototyping features that will make life easier for UI/UX designers.


Not the comics franchise but a widely-preferred, browser-based prototyping tool that can easily streamline the prototyping process. With the Marvel app, you can upload image files, add gestures, transitions etc.

Key features:

  • Enables users to create beautiful interfaces and wireframes in a matter of minutes without code
  • Facilitates user testing
  • Supports image uploads (JPG, GIF, and PSD)


You may not have heard of Flinto before but that doesn’t mean it isn’t worth checking out. Flinto comes in two versions – for iOS and web apps. With Flinto, designers can build both simple and complex prototypes without the need for coding.

Key features:

  • Great control over all layers and complexity
  • Drag-and-drop functionality
  • Easier navigation of the prototype using swipes, taps and other gestures

Origami Studio

Origami Studio was developed by Facebook. Designed to make it easier for teams to build and design interactive, visually-engaging products, Origami also allows users to import Photoshop and Sketch into it.

Key features:

  • Custom backgrounds, full-screen view and mobile device simulation
  • Allows stakeholders and team members to post remarks directly on the project or versioning history
  • Easy export of prototype components

Fluid UI

Fluid UI is a simple prototyping tool that makes it notably easier to build high fidelity and low fidelity prototypes and offer large component libraries in addition to facilitating live team collaboration, rich video presentations etc.

Key features:

  • Rapid prototyping
  • Built-in libraries with over 2000 components
  • Upload existing assets is a free platform that can help build the ideal prototype for a business on a clutter-free environment. The highlight is a minimal interface that doesn’t have a crowded toolbar and lots of icons.

Key features:

  • Rapid prototyping with simple wireframes
  • Context-sensitive UI
  • Wireframe annotations


UXPin have helped many designers build prototypes that closely resemble the finished product in terms of looks and functionality. Most functional and interactive elements can be tested out on the prototype with UXPin.

Key features:

  • Import existing web page to UXPin to import the prototype itself
  • Interactive text fields, checkboxes and radio buttons


Sketch is a popular prototyping tool that’s generally preferred by modern web designers. It includes a great set of plugins that will make prototyping with Sketch another walk in the park.

Key features:

  • Flexibility when it comes to functionality
  • Easier prototyping and sharing
  • Build symbols and reusable assets

Adobe XD

With Adobe XD, designers can draw, reuse and remix vectors to build prototypes, wireframes, screen layouts etc.

Key features:

  • Import from Adobe tools without hassle
  • View designs in real-time on actual devices
  • Integrations with popular Adobe products including Photoshop
  • Make comments when sharing prototypes directly


Prototyping tools are vital factors that influence an app’s chance of success once it hits the market. Without proper prototyping, the app stands a good chance of failing to impress its audience and perform its duties. The tools in this list not only make it easier for developers and designers but also ensure that the app’s quality will not be compromised.

Get in touch AOT’s mobile app development experts to understand how we handle prototyping and app development.

A prototype is basically a preliminary model with which the development team can build other forms from. It can be a simple sketch of the product interface or an interactive model. Generally, development teams refer to working, interactive models as prototypes.

The prototype enables the development team to visualize how the product will function and give them ideas to come up with an interactive user interface and deliver the best user experience possible. Errors can be tested and identified early on in the development phase subsequently maximizing the development efficiency right from the beginning itself.

In this blog, we will take a look at 5 best practices for mobile app prototyping.

Planning ahead

The prototype is meant to give the team a better understanding of the end users’ problems so they can determine how the mobile app would address and solve those problems. This is why it’s important to define features and ideas that the team want to test out in the form of a prototype. Once that’s done, the team should make a plan that sets some time apart for developing the prototype without delaying the project. Once the prototype’s ready, it can be sent out for feedback with which the team can make adequate improvements on the product.

Reduce design details as much as possible

 As mentioned above, a prototype is basically just an outline to envision the end product, which means it doesn’t need to have a lot of design elements in it like color, fonts, animations and other effects. A good practice is to reduce the use of those design details that aren’t essential to the app’s functionality. The idea isn’t to test out the effectiveness of design elements.

Make a list of priority features

Another good practice before building a prototype is to make a list of the features that you want to test out in the prototype, and then prioritize them. While making this list, the team should take into account various factors like the main problem of the end users that the app will solve and how the app will solve it. Include only the prioritized features on the prototype.

Map the end user’s journey

Every mobile app should be built with the users in mind. This applies to the prototype as well. It’s important to look at a product from the perspective of a user before beginning development. It should begin from when a user launches an app through to the end goal which can be anything from making a purchase to using the app to fulfill a purpose like scanning or uploading documents. Such a prototype will provides insights on designing the app to be convenient to users.

Gather feedback

Feedback for prototypes is how the ideas included in the prototype are validated or invalidated. Based on this feedback, the prototype can be updated with improvements and retested. Each iteration of the prototype reveals errors to fix and opportunities to improve.


Prototyping should be an important part of the mobile app design process to allow the development team to understand user needs better and determine the right set of product functions for the final version before starting production.

If you have any questions regarding prototyping and app development, get in touch with the app development experts at AOT.

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For businesses to measure success, they should first be able to successfully measure the efficiency of their investments. This is why Return on Investment (ROI) is a key metric for every type of business there is. ROI is how businesses determine what is working for them and what isn’t.

ROI for App Development

This is evidently the age of m-Commerce. People make purchases through their mobile devices conveniently. Businesses with mobile applications can reach out to potential customers directly on their personal devices, and entice them to make purchases. The trend caught the attention of businesses worldwide paving for the enterprise mobility revolution.

But even with this being the case, many businesses are still reluctant to invest in mobile apps. One main reason for this is the uncertainty surrounding the ROI for mobile apps. Not all mobile apps can succeed in a competitive marketplace. Considering the fact that app development can be quite costly, many businesses are unwilling to risk believing in the success of the app they develop.

But that’s a different story. For now, we will explore how a business can determine the ROI of their mobile apps.

Measuring the ROI of Mobile Apps

Defining objectives

The first step to doing this is to define the objectives of the app i.e. what your business wants to achieve with the app. The app developers should be aware of the app’s business objectives and the key metrics at all stages of development.

Paying attention to the cost

This is how a business can ensure that it’s keeping within the confines of its app development budget, and not using any additional or unnecessary resources in the development process. Development costs generally include implementation costs, hardware costs, support and integration costs. Auditing these costs is important as it should be measured against the key performance indicators (KPIs) later.

Defining and measuring KPIs

A Key Performance Indicator is a metric that businesses use in order to evaluate factors that they believe would directly impact the organization’s success. As such, KPIs differ from one business to another. When it comes to a mobile app, the KPIs chosen would also be closely tied to the app’s objectives.

For instance, if the objective of the business is to interact with customers more via their mobile app, the interaction is considered a KPI. To measure it, all they need to do is to compare the cost of their mobile efforts with their efforts via other channels. This way, KPIs can give businesses a measure of how effective their campaigns are.

Estimating the app’s overall value

With measurable KPIs in place, a business can measure the value of their app. By weighing their KPI measurements against the development cost, they can determine the app’s value. But the business should keep the app’s lifespan in mind i.e. for how long they intend to maintain and use the app.

Additionally, they will also need to calculate CLV (Customer Lifetime Value) – the revenue expected from customer over the course of his/her association with the mobile app. With a projected CLV, measurable KPIs, and overall development cost, the app’s Return on Investment can be estimated.


Calculating the ROI of a mobile app, which is a worthy investment, would help organizations not only to maximize profitable outcomes but also to grow in the direction they want.

If your business requires a mobile app that delivers high ROI, get in touch with AOT’s app developers who’ve been at it for a long while now.

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Not all digital products become successful. Many websites, mobile applications, and other types of digital solutions fail and are forgotten every year due to a number of reasons. It doesn’t matter if the app maker has the right ideas in place. If the app doesn’t reach the target audience the way it’s supposed to, it will run out of steam. This is why it’s important to devise and execute ideal product strategies that increase the likelihood of the app’s success.

Stuffing the application with features

Developers are often instructed to prioritize building creative features into the app. This way the team can ensure high functionality of the application but that’s about as far as they can get. While the development team prioritizes performance, end-users only need to know how an app helps them and what benefits they get from that app. A feature-rich app won’t cut it if it doesn’t provide value to the target market.

At every step of the app’s design, the value of each of its features should be clear. Everything about the app should add more value to it, which ultimately benefits the end users or at least make things more convenient for them.

Not assessing the competition

Many companies invest in developing applications simply because their competition has one. Apart from this, they generally don’t know more about what the competition is doing with their apps. Making an app simply because other similar businesses have one, could end up as a product strategy mistake with horrible consequences.

Before building an app, the company should know its place in its niche which in turn requires them to have a great understanding about their competition. This should help the company figure out how they are different, the kind of problems they can solve, and what they can do that their competition can’t.

Thinking successful launch and successful product are the same

When companies prioritize timely product launch over everything else, it can brew up trouble down the road. Product launch is something that should be done only after ensuring that a product promotion and marketing strategy is in place. There are companies that make the mistake of launching the product early for faster market penetration at the expense of product quality.

A viable product that delivers value to the company’s customers should be the first priority. Not a publicized premium launch of a half-baked product. The influx of negative reviews will eventually kill the product almost as soon as its launch. The company will lose their credibility as well which is difficult to recover from.

Prioritizing client requests

Even with the flexibility of an Agile development ecosystem, it’s not always wise to take action based on frequent requests from the client. This may be the first app development venture for the client. But their genuine desire to build something that’d be of value to users may come down as requests to the development team.

Prioritizing these requests may drive the project off course. Just because the team can complete a certain request doesn’t mean they should always comply. The project outcome is more important.


At AOT, we understand the importance of an effective product strategy which is why we have veteran strategists in product market analysis and project management. We ensure that the digital solutions we build are flawless after brainstorming and implementing feasible product strategies.

Interested to learn more? Get in touch with us.

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Mobile apps for a business is a strategic decision to stay ahead of competition in today’s world. There are millions of mobile apps in the app stores of major mobile platforms at present. Mobile users are given many options to choose from when it comes to apps serving a specific purpose, which makes it challenging for app owners to have their apps stand out from the rest.

There is no second chance when it comes to impressing users enough to have them keep using the app. But the first challenge for any business intending to release an app is to get people to download it. Considering the key factors of a mobile app’s success right from the beginning of app development is crucial. Ultimately, the success of the app comes down to the business’ goals and the nature of the app itself.

This blog explores a few important reasons why mobile apps for businesses fail to get downloaded by the target audience.

Insufficient Market Research

The app market is very competitive, which means a well-designed app with an appealing UI alone won’t be enough to succeed. The development of an app should start with extensive research that covers every aspect of the app and its purpose.

This includes identifying and researching the right target market, end-user expectations, current market needs and app development trends, rival apps and the features they offer etc. The research, in the end, would make it easier for the development team to define the prime objective of the app and how it’d meet the business’ goals.

Randomly choosing a mobile OS

While conducting market research, it’s also wise to identify the most influential mobile OS in the target market. Once the concept of the app is made clear, the next step is to choose the app’s mobile platform. The wrong platform means the app simply won’t reach the target audience. A mobile platform based on the target market exponentially increases the likelihood of the app succeeding, provided it serves its purpose well.

Ignoring the hottest tech trends

There’s the idea of getting a lot of hype for the app to give it a great head start. Today’s businesses leverage modern technologies to achieve this. Out of all of the hottest technologies leveraged in app development today, AR and VR are the best. AR and VR in an app grants a whole different, unique experience to app users, which would make them want more. There are other great technologies that can be used in apps too. Conclusively, the technology used is also a key factor in an app’s download ratio.

Incompetent marketing

Regardless of how well the app is designed and the technology it leverages, it would still not succeed without proper marketing. The idea is to create a pre-launch buzz and develop an effective launch strategy. The target market needs to be aware of the app and what it can do for them that other similar apps can’t.

Ineffective app marketing strategies and poor app store optimization leads to failure to raise app awareness that will then lead to lower app rankings.


Apart from the ones above, there are several other factors like adequate UX, great app security, extensive app testing etc. that directly tie into an app’s chance of success. The app developers at AoT are well-versed in every aspect of app development – from design to marketing and promotions. Contact us to take a better look at our success formula for mobile apps.

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