As you may have realized by now, desktop internet users have dwindled over the years. People now use their mobile devices to quickly and conveniently get information on something they are interested in. This has important implications for businesses as well as web design and development teams. Welcoming a mobile user to a business website that delivers only a desktop experience can have dire consequences for the brand.
To serve mobile users better, a business should invest in designing and developing a responsive website or app. A responsive website or application has certain characteristics that make it a worthy investment for enterprises.
Here are a few things that should tell you whether your website or app is responsive or not.
This doesn’t make a website any more responsive, and has more to do with user experience. The idea is to not design the website or app to have a lot of options or buttons as they can overwhelm visitors. An uncluttered design would have streamlined content i.e. the content will only have the most necessary information that is presented in a logical manner. In addition, only those buttons are included in the design that users are most likely to interact with.
The tasks that websites or apps require visitors to do should be made more convenient for them considering the fact that they are browsing via their mobile devices. For instance, if visitors of a website are required to fill and submit a form, the form shouldn’t be too long. People used to fill long forms back in the day when they relied on desktops to browse the internet.
But today, the whole point of using mobile devices to access the internet is convenience and ease of use. If tasks like form-filling or making payments for a purchase are tedious, it’d defeat the purpose of using mobile devices for convenience. On the other hand, if there is an ‘autocomplete’ feature when it comes to filling forms, users are more likely to convert. People don’t like to wait. A responsive website or app won’t force people to wait.
Mindful of errors
One way or the other something will always go wrong at some point. This applies to response websites and apps as well. Mobile users might tap on certain combinations of elements in the app that would mess up the system, they might lose their internet connection while updating a database or something else may occur that can result in an error. Any type of error can annoy mobile users but if they are informed that the developers are aware of it and are diligently working to prevent it from ever occurring again, they may let the incident pass.
The key is to provide as much as information as possible when an error occurs so mobile users can easily get back on track. It’s also important to let the users know what went wrong and how the problem can be fixed.
Video content are mostly avoided
Video content is of course the type of content that’s most consumed by internet users. It has the greatest conversion potential as well. However, it may not always be the best option for a responsive website or app. Many mobile devices may fail to play videos in a mobile-responsive website. Even if the device is capable of handling the video, the internet connection may not be enough.
It’s best to go for a more mobile-friendly alternative like an image that conveys the same thing as the video it replaces to ensure a better overall experience. Videos should be included only if they are absolutely necessary or specifically requested by the mobile user.
Buttons look like buttons
With UX being prioritized by many designers, it’s not surprising if the designers actively attempt to create a fresh, creative element for a website or app. For instance, they may modify the looks of a button that users can tap to something big or eye-catching.
The intention is understandable but reinvention may not be a good idea every time especially in a responsive website or app. Buttons should look like buttons because if they don’t, it may force mobile users to think and understand what it is while interacting with the app. When the app or website wants them to think about how they engage with it, they are likely to not engage at all and move on to a more convenient option where things look and perform in ways familiar to them.
Responsive websites and apps are meant to make things much easier for people while making good use of their mobile devices’ features and functionalities. But they should still work the same way across different devices. Consistent design is the key. At AOT, we believe in building digital solutions that serve a purpose while providing the best possible experience to end-users regardless of the platform they are built on. Give us a ring to understand how we make responsive websites and apps.Image vector created by freepik – www.freepik.com