Native Mobile App Development

The Importance and Benefits of Native Mobile App Development

Though having a mobile app is very important for modern businesses, the sheer number of options presents them

Though having a mobile app is very important for modern businesses, the sheer number of options presents them with a tough challenge when it comes to choosing the right development approach. Many developers make it easier for clients to understand by giving them 3 options – web, native, and hybrid apps.

This blog will be focusing on native mobile app development and why they are important for many businesses across multiple industries today.

Native mobile app development

A native mobile app is basically an app built to run specifically on one mobile operating system. Users download them from the platform-specific app store. The programming languages used for development will also be different; Objective-C or Swift for iOS apps and Java or Kotlin for Android apps.

Both Apple and Google can arm developers with their own unique development tools, SDKs, and other app elements. The only roadblock for businesses comes when they are required to choose the platform for their mobile app.

To choose the right platform, they need to be able to communicate.

Regardless, the common factor here is that enterprises tend to invest more in a native app than hybrid app, though the latter is slowly and consistently gaining momentum.

Why native?

For its many benefits, of course.

The best performance – Because the app is designed for a specific platform, it’d be highly optimized to demonstrate impressively high performance. Native apps are generally faster and more responsive compared to the alternatives. Basically, the app performs the way its platform wants it to, and while leveraging the device’s processing power. This means faster navigation and load speed, and overall a higher efficiency.

Smoother & secure – Native apps offer a richer, smoother experience to users as it leverages the mobile device’s features and hardware capabilities efficiently than any other types of apps. The superior UX of native apps are attributed to the apps sticking to platform-specific UI standards and effectively utilizing device features like camera, GPS, sensors, mic etc.

They are made accessible by their respective app stores after being tested and approved by the app store team, which is a testament to the apps’ reliability and security.

Fewer bugs during development – Hybrid app development relies on updated cross-platform development tools, and the developers will have to wait for the tool to support new features when a new version of the OS comes out. Native apps have fewer dependencies, and the developers will have faster access to official SDKs with the most recent features from platform providers. So there would be fewer bugs during development, leading to faster release of a fully functional app.


Native apps come with a lot of benefits that businesses would want from their investments. However, the initial cost of developing one is typically higher compared to hybrid app development. Nevertheless, the business would end up raking in impressive ROI in the long run while the business’ customers would be delighted with the personalized user experience and performance of native apps.

So conclusively, higher conversion rates and increased customer loyalty.

If you are thinking about getting a native app for your business, talk to the experts at AoT. We can help make the platform choice easier, and deliver one solid native app that’s going to make all the difference for your business.

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