With smartphone sales increasing every year, the Android – iOS rivalry goes up a few notches as well. The global market is expected to grow further still, emphasized by the analysts at ResearchAndMarkets in their study which forecasted the global BYOD and Enterprise Mobility market to grow at a CAGR of 24% during the 2017 – 2021 time period.
Android and iOS greatly contributes to this phenomenal growth. Gartner’s reports still show Android leading the race. Last year, Gartner revealed that Android had an 81.7% market share on the last quarter of 2016 while iOS settled with 17.9%. This also leads us to conclude that enterprises are more interested in leveraging Android-powered mobility, rolling out innovative apps to keep ahead of competition.
The benefits of effective Android app development for enterprises are many; a few of which we will explore in this blog.
Cutting costs is what Android does best…among other things
The coolest thing about the Android OS is that it’s open source, with free-to-use SDK. This means enterprises need only spend for the development of Android apps, without concern for licensing costs. For modern-day CFOs who are mostly unwilling to invest in anything that doesn’t directly contribute to the business’ end goals, Android is at the top of the list of worthy investments.
Integration is a walk in the park
Enterprises typically have multiple departments, entities, and processes. Keeping each department or entity separately managed with distinct systems and/or processes makes things more complicated and also creates data silos. This is why many enterprises think about investing in a single integrated system.
For such needs, an Android-powered enterprise mobile app is popularly considered more ideal. The OS is known for its resilience and compatibility enabling enterprises to develop an Android CRM which can be seamlessly linked with every system in the enterprise, integrating everything rather effectively and easily.
Essentially, the enterprise can use many functional apps that are all linked to the integrated system. These apps can be tailored to fit the business’ workflow while augmenting internal operations and processes to be more flexible and adaptable.
Flexibility without compromises
Enterprises that still have second thoughts when it comes to leveraging mobility solutions often end up tweaking their business operations to meet the demands of systems that lack flexibility. They don’t have a better option unless they rely on capable technologies. The flexibility of Android platform and its low development costs mean enterprises can cost-effectively invest in the world’s most popular open source technology to grant them the flexibility they need to keep going forward without hassle.
Not a lot of compatibility issues and complications
Android tools make it easy for developers to improve and update their Android apps. The apps themselves offer great flexibility for developers to publish them. The apps can be distributed through APKs or hosted in Google Play Store. What’s even more intriguing is the fact that Android comparatively tends to have fewer complications and compatibility issues unlike most of its counterparts.
Custom-built enterprise Android apps can sync seamlessly with other business software including legacy systems. For the end-user, downloading them from the store is a hassle-free process, and hence a reasonable DIY proposition. Android’s open source nature means developers will be able to easily link it with popular packages like Salesforce and MailChimp with the help of open source connectors.
The Bring Your Own Device (BYOD) is a major trend today that enterprises seem to like a lot. It’s a win-win for both the enterprises and the employees alike, with the former saving on hardware and training costs while the latter gets to work more conveniently using their own devices. The productivity benefits are a bonus. However, there is still a catch. To succeed with BYOD adoption, enterprises will need functional apps that facilitate the connection between employees and the businesses they are working for.
Using mobile devices to access a corporate intranet can be cumbersome, and BYOD is likely to end up as a big fail. There should be mobility involved, and that’s where Android comes in. Enterprises can craft custom Android apps that enable them to set BYOD policies while ensuring enterprise data integrity, and at the same time enabling employees to work seamlessly.
The best engagement channel out there
Enterprise mobility is a must-have today for enterprises considering the many ways mobile apps can transform organizations from within. However, enterprises often tend to neglect the key feature of mobile apps and focus only on how they can improve operations and other internal processes in the organization. What makes mobile apps unique is the potential to boost customer engagement. The apps are accessible from the user’s own device, and provides them with value while building a relationship with the brand.
Among the many mobile platforms out there, Android’s majority market share speaks a lot on how engaging Android apps are to users. The dominance of Android is not going to fade away anytime soon. Customer-facing Android apps can do more than establishing brand presence for businesses. It serves as a great engagement channel which can even be leveraged to bring back lost customers with effective marketing strategies.
Though there are a plethora of benefits enterprises can get from Android apps, ultimately it all depends on how well the app is developed. Competent developers build apps with not just the requirements in mind but also the targeted market of their clients. Because most enterprises prefer Android apps, there would obviously be heavy competition.
The right kind of developers can implement the right kind of functionalities in a customer-facing app to target the right audience. They can get the app functional to access the market early, giving businesses a head start. Internally, they bring a good amount of seamlessness, synchronization, and adaptability that modern day businesses strive for.
To conclude, mobility is the future and Android is at the forefront. It’s high time to get your business some Android power, and we can help you do that. Mobile app development is our forte here at AoT. Give us a call today and explore what AoT’s bespoke Android app can do for your business.