With enterprises having realized the massive potential of mobility, the demand for mobile application development exponentially increased. The global enterprise mobile app market is expected to cross $280 billion before 2020. There is an app for pretty much everything now, and developers are constantly looking for ways to bring more innovation into apps while new-gen technologies emerge.

Because the industry is so big, even a small shift in trends would heavily influence how mobile application development is carried out. And there will certainly be new trends replacing old ones, especially when the industry is full of organizations competing with each other to figure out the best ways to serve mobile users or potential customers.

The rising demand for mobile app development

The increasing demand for mobile apps and, subsequently, mobile app development is due to a number of factors including but not limited to:

  • Accessibility – According to Statista, as of 2018, there are over 4 billion mobile phone users in the world. This emphasizes that people consider mobile devices an invaluable tool in their day-to-day lives. It’s now the primary tool that people use to access the internet and find information.
  • Customizability – Mobile apps are customizable. Though apps will practically never be able to meet the requirements of all kinds of customers, they can still impress a good majority. Internal enterprise apps can be customized to serve the organization’s employees, and the external apps can be customized to engage and serve customers.
  • Internet usage trend – High speed internet connections are available to anyone today at reasonable prices. Such accessibility changed the way people find information, increasing reliance on the Internet. The proliferation of mobile devices only complemented this practice. People spend a good majority of their time online using mobile devices.
  • Increase in BYOD – Technological advancements and rapid digital transformation techniques have started changing work culture in enterprises. Companies now allow employees to bring their own devices to work with the help of mobile apps that facilitate collaboration, remote accessibility, and remote work management.

Trends that will change things further

For public enterprise apps, satisfying customers and making a profit out of the deal is the objective. To do this, their apps will have to be designed to provide the best user experience possible. This is kind of tricky as mobile apps run on devices of various shapes, sizes, and hardware specifications. It’s up to the developers to figure out how to provide great UX and, in the process, obtain maximum ROI.

That’s how it’s been till now. Let’s see how things might take a turn next year by observing emerging trends in enterprise mobile app development.

Redefined mobile strategies

As new trends emerge and are adopted, enterprises will have to make adjustments in their mobile strategies as well. This trend repeats every year without fail. This time around, fresh mobile strategies are going to turn a lot of heads thanks to AR and VR. AR and VR-driven mobile experiences are predicted to increase revenues for businesses tremendously. AR and VR hardware would go mainstream next year subsequently leading to widespread reception of AR-VR mobile experiences.

Instant apps will make a comeback

Instant apps garnered a lot of attention in 2016 when they appeared for the first time. They are essentially small-sized native apps that can be instantly launched without any download. Modern mobile users demand a great UX that features shorter load times and better performance. Instant apps are the answer to this. Though they are kind of not that active right now, instant apps will most likely make a comeback next year.

Better mobile UI/UX with predictive analytics

Mobile apps have evolved from being simple utilities to being a core component of business’ workflow. But for the app to succeed, it should satisfy its users. Big companies like Apple and Google are already leveraging Artificial Intelligence to utilize predictive analytics in order to enhance customer journey, user interface, and overall user experience of their apps. We will be definitely seeing further advancements in this sector next year.

Even more mobile app security advancements

As years pass by and cyber-crimes increase, mobile app security is expected to become more robust. Any technology can have security vulnerabilities that can be exploited. There are now mobile apps out there that handle confidential data of their users and perform financial transactions on a daily basis. It’s open season for cyber criminals. This being the case, there’s always been a demand for better security techniques and approaches.

This trend isn’t anything new, but judging from a major shift in mobile culture owing to technologies like AR, VR, IoT etc. going mainstream, mobile app security will be getting some major upgrades next year. App developers along with technology vendors will be investing more of their time in enhancing mobile security.

More recognition for mobile wallets and payment gateways  

Technological advancements made everything much more convenient to people owning mobile devices, and this also includes easier payment methods. The improved services and convenience have changed customer expectations to the point that they expect mobile apps to facilitate frictionless payments during shopping. This is how the transition from cash to credit cards, mobile wallets, and digital currencies happened.

Mobile Commerce is a big industry now, and preferred more simply because it’s the most convenient way to shop. An easier payments mechanism adds to the experience. In 2019, we will witness more app developers integrating secure payment gateways and mobile wallets into apps.

Chatbots will extend CRM

Chatbots are about to gain great momentum in the digital realm, evident from a recent Statista report. The report forecasted a global Chatbot market growth that will exceed 1200 million U.S. dollars by 2025. Chatbots have already started becoming prevalent in the form of virtual assistants in mobile and web apps. AI will soon be augmenting chatbots to cater to mobile users in a smarter, more human-like manner.


There has always been an emphasis on smartphones and mobile apps leading to the future. And it’s been happening for the last couple of years. Even with new-gen technologies like AR, VR, IoT and AI gaining more traction, mobile apps still remain the most influential digital technology today. This makes it all the more exciting to see how mobile app development will transform as trends change in 2019.

The experts at AOT will be keeping an eye out for trend shifts in app development too so we can continue developing top-quality mobile apps for our clients. Drop us your queries to learn more about AOT’s app development expertise.

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The evolution of mobile phones into a must-have gadget in people’s day-to-day lives also established the dominance of mobile apps and the significance of data. With millions of mobile devices and mobile apps in circulation, massive amounts of data will be generated.

Determining useful data sets from data silos, and mining those data can help businesses uncover invaluable insights that would help them understand and serve customers better, and improve their decision-making. The same strategy is being used today to build cutting-edge mobile apps that are better than their predecessors.

Seems all too fine, doesn’t it? Here’s the catch.

The booming app market gives customers practically uncountable number of choices for apps that can perform a specific single task. This results in a great many apps running out of steam in the market and disappearing simply because they were outpaced by their competition.

To thrive in such harsh conditions, mobile app developers will need to leverage every advantage they can when building apps. It’s data that can give them such advantages. But where to start when you have an immense data pool?

This is where big data comes into the picture.

Investing in big data

With the right kind of tools and analytics strategy, big data can help developers build robust apps that serve customers better while offering a great user experience. Such apps most certainly score high in the market.

Still however the question persists whether big data is actually a big deal that it claims to be. This question is one of the reasons why some organizations are hesitant when it comes to investing in big data.

But the answer is quite obvious when you observe the matter with mobile apps.

For businesses, mobile apps serve as a powerful tool to connect with their customers via their personal mobile devices from anywhere. For the app to become successful, it should first satisfy its userbase in terms of features, functionality and experience. An app can achieve this in the best way possible with the insights hidden in the app’s user data. This user data will have intricate details on users’ behavior in the app.

Studying user behavior would in turn make it possible for businesses to understand user expectations, the problems they encounter when using the app etc. Rectifying the pain points will make an app seem a great option to the users, leading to them recommending the app to other users. This subsequently increases app downloads and the likelihood of success for the app.

Long story short, it is big data that can give businesses such game-changing insights. Here are a few other facts that make big data a big deal when it comes to mobile apps.

Big data helps with marketing apps

The app needs to turn some heads when it launches. So marketing is fundamental. Big data analytics can help app makers categorize market segments based on the market potential, identify audience expectations, and devise app marketing strategies accordingly.

Big data helps enhance user experience

User experience is a critical aspect that businesses should prioritize when developing mobile apps. Even if the app’s fully functional and efficiently serves its purpose, sporting an annoying UI could simply frustrate its users to a point where they will actively seek a replacement with a better UI and UX.

Big data analytics in real-time combined with powerful machine learning algorithms can give app makers a comprehensive overview of user behavior highlighting common usage patterns. This allows developers to determine what their next course of action should be in order to improve the app’s user experience and add more value to it.

Big data helps scale up app revenue

Even if the app scores high on all fronts including UX, interface, features, and functionality, it may not generate expected revenue if it lacks a proper engagement strategy. The app makers should know how to engage their target audience and keep them engaged while enticing them to make purchases.

With a pool of big data about user behavior which includes their likes, dislikes, location, expectations, purchase history etc. app makers can determine what type of push notifications should be sent to a specific set of users for conversion. This also helps them devise a good engagement strategy which can subsequently scale up the revenue generated by the app.


Everything points to the fact that big data will have a crucial role in the future of digital technology; particularly mobile app development. Big data, at present, is being widely used by app makers to increase app visibility, traffic, and revenue. Organizations across the globe preparing to adopt big data emphasizes the fact that big data really is a worthy investment when it comes to mobile app development.

The experts here at AOT can help your business use an app that wields big data technology effectively to dominate your target market. Contact us today to for a clearer overview of big data and its benefits.

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In diverse and dynamic markets, businesses would be counting on apps designed for quicker time-to-market to make their dreams come true. If a business application takes too long to build and deploy, it won’t be able to thrive in a market as the competition would already be having a firm grip there. All that effort and the app won’t even gain traction.

Development speed and quicker time-to-market are certainly two noteworthy factors that influence the success of an app. That’s why business owners are keen on getting their apps online in a market before competitors launch theirs. This demand for speed often comes at a price – quality. When quality is sidelined for faster market penetration, the app is more likely to fail in meeting target audience’s needs and expectations.

The solution, then, is to build android apps faster without compromising on quality.

But how?

Here are a few tips to speed up Android app development without a drop in quality.

Use low-fidelity wireframes

Wireframing is essential for proper mobile application development. But the development team often tend to go for detailed wireframes thinking that it’d make development easier for the entire team. The catch is that such high-fidelity wireframes take a considerable amount of time that developers would regret losing during deadline-impending scenarios.

A better approach is to use low-fidelity wireframes that are not that detailed but still gives a clear picture of the app to the design and development team.

Go Agile

With an Agile development methodology, the development team will be able to break up the app development model into smaller cycles via “sprints”. Each sprint includes specified development steps that essentially improves the product of the preceding sprint. The Agile approach ensures quality and reduces redundancy and production costs while delivering the app on time.

Launch MVP

Launching a minimum viable product (MVP) is a common practice, especially in Android app development. The MVP is basically a minor version of an app with just the basic features and functionalities. It’s developed primarily for faster access to market. Once the MVP is launched, the developers can collect user data and feedback to understand what’s working, what’s lacking, and what’s not working.

The measure of the MVP’s performance in the market gives the developers an idea of what exactly users expect from an app in terms of performance and value. The developers can then add to the list of features and/or improve existing features through periodic updates. Eventually the end product will be a full-fledged, risk-free and bug-free app that delivers on its promises and meets the expectations of the developers’ clients.

Prioritize core activities

In an app development process, there would be a number of tasks involved including app engagement enhancement, app performance analytics, app monetization strategizing etc. But these tasks cannot be categorized as core activities. Certain tasks are better taken care of with pre-designed applets that can be integrated into an app. If they can launch an MVP, they can work on off-core tasks on the go after gathering user data with the MVP.

Consider hybrid app development

It’s known that hybrid app development is considerably faster than native app development. However, hybrid apps don’t perform as well as native apps. Nevertheless, many businesses go for hybrid app development (despite a few drawbacks) to release the app early into the market. A more fluid and robust native app can follow once the hybrid app penetrates and dominates the market.

Automate and speed up testing

Mobile apps are powerful mediums that enable businesses to get in touch with and build relationships with their customers on their personal mobile devices. So the role of quality assurance cannot be underestimated. But testing the app for bugs and flaws, and ensuring its quality can also delay the app’s entry into the market. In this case, test automation can result in a fully secure, quality-assured app in a fraction of the time that manual testing can take.

Use the latest tools & technologies

Android app development involves several processes including designing, prototyping, coding, testing etc. All these processes require the use of a number of different tools that serve different purposes. To hasten app development and gain a competitive edge as an app developer, organizations will have to rely on the latest tools and development practices. Using outdated tools and technologies are more likely to slow down development.

Outsource when necessary

Not all organizations consider in-house app development a healthy investment. Many enterprises with vast resources are willing to invest in an in-house team to tailor an app that will meet the enterprise’s needs in a competitive market. However, not all enterprises can go for this approach.

The in-house team will need to be competent and experienced to craft mobile apps that can stand the test of time in a diverse and dynamic market. This is one of the reasons why many firms prefer outsourcing. Even with an in-house development team, enterprises can hasten app development by outsourcing certain areas of development to capable and punctual professionals. This way, the in-house team will be able to fully focus on core areas of the app while the outsourcing partner handles other modules.

A deterrent to this approach is the common misconception that outsourcing includes hidden costs. On the contrary, there are many development organizations an enterprise can outsource to that provide flexible engagement and development models that fit within the enterprise’s budget. Outsourcing can in fact be cheaper and more beneficial than they think provided they hand the task over to a reliable company.


The bottom-line is that Android app development is not as easy as it’s considered to be, despite the availability of tools and the presence of new-gen technologies and frameworks. There is more than one way for enterprises to hasten Android app development however, but not all those approaches can guarantee that there wouldn’t be a drop in quality.

The tips mentioned in this blog are practiced by leading developers in the Android app development industry for faster development and deployment of apps. AOT built our service reputation by developing and delivering products on time assuring faster time-to-market should our clients demand it. If you have more queries regarding how we have always been consistent when it comes to timely delivery, feel free to speak to our experts.

Many businesses and independent developers invest in building mobile apps as a revenue source. If properly leveraged, mobile apps – including free apps, can generate good revenue.

As a matter of fact, Statista found that free mobile apps generate more revenue than paid apps.

This is because people prefer not to purchase apps. Requiring users to buy an app and then encouraging them to perform in-app purchases is apparently a bad idea. Not all users would approve that kind of app monetization strategy. Yet there are ways to maximize revenue generated through free apps.

When it comes to a paid application, users would naturally need to be convinced that they are getting a specific set of functionalities by buying the app. The paid app can even be a supplement to a free version. Either way, when users decide to pay for applications, they tend to have higher expectations compared to users who prefer free apps.

Revenue generation in apps

It should be obvious by now that it’s difficult for paid apps to compete with free apps even if the free app has a bland design with ads. This brings us to the traditional approaches to making money with apps.

  • Running ads
  • Offering both free & premium (Freemium) services
  • Income via sponsorship for the app
  • Periodic fee-based subscriptions in apps
  • In-app purchases

Many organizations studied the various app monetization approaches, and most of them found that ‘advertising’ still holds the top spot when it comes to app monetization. Over 65% of all applications on the market run ads to make money.

However, in-app purchases are seen as a more lucrative approach that’s also less risky than running ads. This is because ads in apps are found to be increasingly annoying to the average mobile user. Some apps overdo this by demanding users to watch ads to earn some kind of rewards in apps. Evidence suggests that such apps won’t thrive in the long run.

In-app purchases, on the other hand, are simply an optional action that allows users to spend real money to get something of value in return from the app. In this scenario, users aren’t bothered with ads and there’s little risk of annoying users often.

That said, increasing in-app transactions will naturally maximize the revenue generated by an app provided the app is designed and developed efficiently.

Increasing in-app purchases

To see significant increase in in-app purchases, app makers have a lot of work cut out for them, starting with determining and understanding their target audience.

  • Understanding the audience: The first step to properly monetize an app is to understand the nature of the users the app will be serving. The app makers will need to understand what it is that motivates the target users to make purchases in the application. It’s also wise to check the feasibility of passive monetization schemes like running ads in the app.
  • Engagement & rewards: Identifying the factors that influence users’ purchase behavior is key. This way the app makers can prolong the app’s lifecycle by keeping users engaged with appropriate in-app activities. The app should reward users who enjoy using the app for longer periods, thus building loyalty. The rewards can be discounts for in-app purchases or an offer that entices users to make a purchase soon.
  • Interact & build relationships: The app market is highly competitive which is why you should always be ready for a rival app with enough potential to outpace your app. To prevent users from moving on to a different alternative, app makers will need to employ customer engagement and retention strategies on their apps.
  • The focus should be on rewarding loyal users, and interacting with customers regularly to understand their changing expectations and purchase hassles. Once the app maker understands the users’ emotional and psychological needs, they will be able to build a relationship and motivate users to make purchases.
  • Estimating profit: Estimating possible profit is necessary to make sure that the app owners get good ROI from their apps. A good measure to begin with is to check purchase settings in the Google Play Developer Console. There are strategies to maintain the profit and increase it. But both strategies require different approaches and varying investments. Increasing profit requires the app makers to either acquire more app users or sell more stuff to existing users.
  • Ensure customer satisfaction: This is the most important step when it comes to maximizing app revenue, because if you aren’t sure that your customers like what they are getting from the app, you might as well stop investing in increasing sales. The app should, ultimately, provide great value to users either by solving some specific problem they’d been facing or by entertaining them with engaging content.
  • Only satisfied customers make in-app purchases. If the app can engage them enough, they would be willing to pay for premium services that they would deem more entertaining or useful. When considering the nature of an app, we can say for certain that mobile gaming apps are easier to monetize than regular apps that serve a purpose.


To maximize app revenue, app owners can employ passive and/or active monetization strategies provided the app succeeds in engaging and satisfying users. Among all monetization approaches, in-app purchases are considered the least risky option. However, in-app purchases can work only if the app provides a kind of value that users would want more. The tips mentioned above can make a difference if you plan to improve your app’s in-app transactions.

The nature of the app’s brand, the business, and the business’ goals are factors that need to be taken into account in order to determine an appropriate strategy for app revenue maximization. Keep in mind that the app should be designed and developed by experts who are aware of the hottest mobile trends and technology.

You can find such experts and that kind of service at AOT. We’ve developed cutting-edge money-making apps for businesses across a number of domains. If you are interested in learning more about apps for mCommerce and app monetization approaches, get in touch with our experts.

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The success of a mobile app doesn’t only depend on the nature, features, and overall value of the app. It all depends on how the developers treat the app post its launch. The app needs to be constantly improved to retain or increase the value it grants users. Moreover, the app makers need to know how much ROI the app generates, the download rate, active users etc.

Understanding the app’s performance is key. And that’s why mobile app analytics is important today.

This blog covers 5 powerful mobile app analytics tools app makers can use to track the app’s performance in order to make improvements.

  1. Flurry Analytics

A free analytics tool that also has an ad network, Flurry became popular for enabling app makers to get insights on both app performance and the app’s ad performance. Flurry allows users to create up to 10 custom dashboards for detailed user acquisition reports which will have information on various metrics including sessions, active users, frequency, session length etc.

It is compatible with popular platforms like iOS, Android, Windows mobile, and Blackberry.

  1. Apsalar

Apsalar is designed to deliver detailed ROI metrics to app marketers and developers. App makers will be able to use the tool for tracking the app’s performance and for handling app advertising. Its focus on advertising attribution makes it a great tool to assess marketing ROI. A customizable dashboard is an added benefit. Apsalar is compatible with iOS and Android platforms.

  1. Appsee

Appsee is a powerful in-app analytics platform that enables app makers to measure and improve user experience of native apps. The two most impressive features of Appsee are Touch Heatmaps and User Recordings. Touch Heatmaps allow designers to measure the effectiveness of the app’s UI by seeing where in the app the touch gestures are high and where they are low. User Recordings feature tracks the user’s entire journey in the app tracking taps, swipes, and actions. Appsee is compatible with iOS and Android platforms.

  1. App Annie

App Annie is undoubtedly the most popular app analytics tool in this list. It’s used by over 700,000 apps. App Annie can track user activity as well as app sales. With insights on app downloads, revenue, user engagement etc., App Annie enables app makers to maximize revenue, obtain greater ROI, and stay ahead of competition in expansive and dynamic markets. The free version of the tool has limited features. App Annie is compatible with iOS, Android, and Windows mobile platforms.

  1. Apple App Analytics

This is Apple’s own app analytics tool exclusive to iOS apps. The free tool measures performance and user engagement of iOS applications. App makers will also be able to track metrics like app store views, retention rates, sales data etc. Apple App Analytics is the most widely used iOS app analytics platform designed to help developers achieve faster growth with an app.


There is no shortage of tools when it comes to app analytics, and proper app analytics can help businesses leveraging well-built apps become successful. Choosing the right tool however should take the app’s scale, nature, and the app makers’ budget into account.

Feel free to contact app development & marketing experts at AOT to get more insights on app analytics.

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