If your business did a fair amount of research on app development and app development solutions, you may have heard of RMADs. RMADs or Rapid Mobile App Development solutions claim to be code-free alternatives to creating original mobile apps. They often feature a drag-and-drop interface allowing users to easily develop mobile apps by dragging and dropping things they want that the RMAD provides.

The highlight is that RMAD is a quite fast, code-free approach to building apps. The catch is that it’s not easy to create a truly custom app with RMAD.

That said, there are businesses that rely on RMAD under certain specific circumstances. Most of those businesses are unaware of the major limitations of RMAD, and see it as an easy way to get functioning apps that can potentially serve their purpose.

This blog lists a few major constraints of Rapid Mobile App Development so businesses thinking of going for it can make informed decisions.

No expert opinion

With RMAD, putting together an app interface is a cakewalk. All it takes is an in-house team and some time to build an entire app. However, businesses should make sure that their in-house team for RMAD has the expertise required to completely develop an app.

Compared to RMAD, hiring a professional app developer would cost more. But doing it yourself means the app’s design and functions will reflect only your own expertise and knowledge. Unless your team is well aware of the latest UI/UX design trends and development practices, your rapidly-developed app would simply be a technology that most likely won’t make a difference to your organization’s progression towards the digital economy.

Professional developers come with a boatload of experience and knowledge taking various factors influencing app development into account including competition, best niche UX elements, best on-demand features and trends etc.

Limited branding customizability

People spend a lot of time on their mobile devices which emphasizes why businesses should brand their services on mobile to make the best first impression and cultivate app user base. This requires a lot of customization where the app is essentially given a facelift to reflect the brand it represents.

If you are relying on RMAD, customizing the app to meet your branding standards won’t be easy. Limited customizability and limited control over design and functionality are what you get for a faster, low-cost app development approach. You may also find that the app doesn’t meet the graphics standards of your other assets like, for instance, your website.

Inefficient integrations

The best enterprise-grade mobile apps seamlessly integrate with various other platforms that a business uses. That’s why mobile apps offer many great functionalities – properly registering the email addresses provided by users, reflecting the purchases made on the business’ online store automatically, communicating with other platforms of the business etc.

When building an app with RMAD, you may not have access to the backend which means you likely won’t know how the app will interact with other systems of your business. We are not saying that all RMAD platforms are alike. Some of them may fail to integrate well with your existing infrastructure.

Lack of control over security

Apps built with RMAD solutions may not grant you full control over privacy settings and security configurations. RMAD platforms, though quite fast to use, may not always be intuitive as they claim to be and may compromise app security parameters.

For a business, storing and safeguarding the app users’ confidential data that they willingly entered into the app takes top priority. If the ‘rapidly-developed’ app doesn’t provide full control over the security mechanisms, there could exist a number of unaddressed security holes that pose a risk to the confidential data that the app is expected to handle.

Even if a secure RMAD platform is used, you still may not have full control over bugs and security patches, and will likely miss security vulnerabilities that can be easily exploited. One good solution would be to seek services from a reputed cloud-based data holding center. Or you can simply hire a professional app development team that can give you better control over app security measures and keep your app’s security regularly updated.


RMAD is a quick solution for faster procurement of a functioning mobile app. But it is not a great choice for businesses that require a number of apps to perform various different functions. You should know by now that there are tradeoffs. And these tradeoffs could hurt your business in its journey through a highly competitive market. Going for a professional app development team minimizes tradeoffs like this albeit at a slightly bigger investment.

If you are looking for budget-friendly app development, you are in the right place. Get in touch with us to know the kind of app we can build for you.

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A long while back, the main objective of mobile app developers was to develop apps that would attract more users resulting in increased app downloads i.e. the success of an app then was defined by the number of downloads. Today, however, things have changed. An app’s success is measured by taking several other factors into account.

The present app market gives users a large number of options when it comes to apps that can perform a specific task the users are searching for. They can download a number of apps that perform the same functions, try each of them, and keep one of them. This behavior significantly impacts the economy of a mobile app development company. The companies have to surpass their competitors first if their app is to succeed in the market.

Under these conditions, the only great approach to stay ahead of the curve is to have a strategy in place to retain existing customers rather than investing more resources into attracting new customers.

That said, here are a few tips to make sure an app’s customers don’t discard an app.

Ensure a smooth onboarding experience

App onboarding is where users are introduced to an app. For starters, it should be enticing enough for users to consider downloading and using the app. The next step is to provide those users with a solid experience while they explore the app. If there is a long sign-up procedure to use the app, it may irk users who might then decide to ditch the app for a more convenient alternative. Frictionless onboarding is key to retaining new app users.

Use push notifications wisely

No matter how great the app was designed or how well it performs, developers shouldn’t take things for granted. The development team will have to put an effort into encouraging users to keep using the app. One of the best ways to do this is by using push notifications diligently.

Push notifications can be used to notify users that they haven’t opened the app in a while or that they have offers waiting for them when they log into the app next time. The notifications should be personalized and should not be sent endlessly till the user comes back.

Frequent updates

Releasing app updates frequently is another way to retain mobile app users. The updates can add more features to the app that users would want, or enhance the user experience. The objective is to keep the users interested and engaged either by adding new elements to the app or by upgrading the existing ones. The updates should be made after extensive analysis of usage patterns, user behavior, and their feedback.


App developers should be aware that their competition would be doing the same to retain users of their apps. It all comes down to the mobile app user retention strategy that the development company implements and the priorities of that strategy.

All of this requires expertise and experience in app development and marketing. AOT possesses both. Let us know if we can help your business launch a mobile app that can stand the test of time. Talk to our experts today.

As Android P turns heads just like its predecessors, Google has reportedly started working on P’s successor – Android Q. Google also seems to be hyping things up by unveiling a few features that Android enthusiasts can expect in the upcoming Android version.

The features will bring about exciting opportunities for Android app developers while the users will most likely have a much more streamlined, feature-rich Android OS powering their devices.

Here are a few features that Android Q will come with.

Foldable display support

Something that made big news this year is the advent of foldable mobile devices. Samsung recently announced their new foldable device named the Galaxy F or Galaxy X. With foldable devices about to be made available commercially worldwide, it’s no surprise that Google made Android Q support Android devices with foldable displays.

Optimized battery consumption

Google went a step ahead by updating their battery feature in Q so that the turned-off screen automatically activates battery-saver mode. This way Android users get to enjoy services at lower battery consumption.


This new feature is basically an upgrade to the already existing ‘split screen’ and ‘Picture-in-Picture mode (PiP)’. Multi-resume allows users to use all the split app screens actively i.e. while the user operates one app, the other app won’t be inactive. Apps with split-screen enabled will all be active simultaneously independent of the user’s interactions. Multitasking will be much easier.

UI rendering with Vulkan API

Android Q will be reportedly using the Vulkan API – a popular cross-platform 3D graphics API to deliver an enhanced user experience. Vulkan was first implemented in Android Nougat. A more refined version was used for Android P. It’s safe to assume that Android Q will feature an even more enhanced version of the API, and it wouldn’t just be users who get all the benefits. Vulkan opens up new opportunities for app developers to build apps sporting the latest mobile graphics standards.

Earlier access for testing

At the Android Dev Summit 2018, Google announced that they will share the Android Q source code with users and app developers for testing before officially launching the new OS version. This way users and app developers can get more acquainted with Android Q which would be subsequently hasten the adoption of the OS. It’ll be made available on the GSI soon.

Protocols based on the Play Store policy updates

Back when Android 8 came out, Google updated the Play Store’s policy so as to promote development of Android 8-ready apps. Reportedly Android Q will be adhering to these policies as the OS is designed to warn users against apps that are made specifically for the older versions of the OS.

The feature will alert users that they are attempting to install an app based on an older Android version, and that they may not be able to use the full features of the app. This prevents users from installing outdated apps that could result in an unpleasant experience.


We will certainly be hearing more about Android Q in the coming days. The first preview of the new OS version will be released sometime in March 2019 followed by the Android Q Beta in May. The full release would most likely be in August.

Continue exploring the Android landscape and the potential of new-gen Android apps with AOT Technologies. Contact our experts today to learn more about the latest trends in mobile app development and how businesses can benefit from it.

With enterprises having realized the massive potential of mobility, the demand for mobile application development exponentially increased. The global enterprise mobile app market is expected to cross $280 billion before 2020. There is an app for pretty much everything now, and developers are constantly looking for ways to bring more innovation into apps while new-gen technologies emerge.

Because the industry is so big, even a small shift in trends would heavily influence how mobile application development is carried out. And there will certainly be new trends replacing old ones, especially when the industry is full of organizations competing with each other to figure out the best ways to serve mobile users or potential customers.

The rising demand for mobile app development

The increasing demand for mobile apps and, subsequently, mobile app development is due to a number of factors including but not limited to:

  • Accessibility – According to Statista, as of 2018, there are over 4 billion mobile phone users in the world. This emphasizes that people consider mobile devices an invaluable tool in their day-to-day lives. It’s now the primary tool that people use to access the internet and find information.
  • Customizability – Mobile apps are customizable. Though apps will practically never be able to meet the requirements of all kinds of customers, they can still impress a good majority. Internal enterprise apps can be customized to serve the organization’s employees, and the external apps can be customized to engage and serve customers.
  • Internet usage trend – High speed internet connections are available to anyone today at reasonable prices. Such accessibility changed the way people find information, increasing reliance on the Internet. The proliferation of mobile devices only complemented this practice. People spend a good majority of their time online using mobile devices.
  • Increase in BYOD – Technological advancements and rapid digital transformation techniques have started changing work culture in enterprises. Companies now allow employees to bring their own devices to work with the help of mobile apps that facilitate collaboration, remote accessibility, and remote work management.

Trends that will change things further

For public enterprise apps, satisfying customers and making a profit out of the deal is the objective. To do this, their apps will have to be designed to provide the best user experience possible. This is kind of tricky as mobile apps run on devices of various shapes, sizes, and hardware specifications. It’s up to the developers to figure out how to provide great UX and, in the process, obtain maximum ROI.

That’s how it’s been till now. Let’s see how things might take a turn next year by observing emerging trends in enterprise mobile app development.

Redefined mobile strategies

As new trends emerge and are adopted, enterprises will have to make adjustments in their mobile strategies as well. This trend repeats every year without fail. This time around, fresh mobile strategies are going to turn a lot of heads thanks to AR and VR. AR and VR-driven mobile experiences are predicted to increase revenues for businesses tremendously. AR and VR hardware would go mainstream next year subsequently leading to widespread reception of AR-VR mobile experiences.

Instant apps will make a comeback

Instant apps garnered a lot of attention in 2016 when they appeared for the first time. They are essentially small-sized native apps that can be instantly launched without any download. Modern mobile users demand a great UX that features shorter load times and better performance. Instant apps are the answer to this. Though they are kind of not that active right now, instant apps will most likely make a comeback next year.

Better mobile UI/UX with predictive analytics

Mobile apps have evolved from being simple utilities to being a core component of business’ workflow. But for the app to succeed, it should satisfy its users. Big companies like Apple and Google are already leveraging Artificial Intelligence to utilize predictive analytics in order to enhance customer journey, user interface, and overall user experience of their apps. We will be definitely seeing further advancements in this sector next year.

Even more mobile app security advancements

As years pass by and cyber-crimes increase, mobile app security is expected to become more robust. Any technology can have security vulnerabilities that can be exploited. There are now mobile apps out there that handle confidential data of their users and perform financial transactions on a daily basis. It’s open season for cyber criminals. This being the case, there’s always been a demand for better security techniques and approaches.

This trend isn’t anything new, but judging from a major shift in mobile culture owing to technologies like AR, VR, IoT etc. going mainstream, mobile app security will be getting some major upgrades next year. App developers along with technology vendors will be investing more of their time in enhancing mobile security.

More recognition for mobile wallets and payment gateways  

Technological advancements made everything much more convenient to people owning mobile devices, and this also includes easier payment methods. The improved services and convenience have changed customer expectations to the point that they expect mobile apps to facilitate frictionless payments during shopping. This is how the transition from cash to credit cards, mobile wallets, and digital currencies happened.

Mobile Commerce is a big industry now, and preferred more simply because it’s the most convenient way to shop. An easier payments mechanism adds to the experience. In 2019, we will witness more app developers integrating secure payment gateways and mobile wallets into apps.

Chatbots will extend CRM

Chatbots are about to gain great momentum in the digital realm, evident from a recent Statista report. The report forecasted a global Chatbot market growth that will exceed 1200 million U.S. dollars by 2025. Chatbots have already started becoming prevalent in the form of virtual assistants in mobile and web apps. AI will soon be augmenting chatbots to cater to mobile users in a smarter, more human-like manner.


There has always been an emphasis on smartphones and mobile apps leading to the future. And it’s been happening for the last couple of years. Even with new-gen technologies like AR, VR, IoT and AI gaining more traction, mobile apps still remain the most influential digital technology today. This makes it all the more exciting to see how mobile app development will transform as trends change in 2019.

The experts at AOT will be keeping an eye out for trend shifts in app development too so we can continue developing top-quality mobile apps for our clients. Drop us your queries to learn more about AOT’s app development expertise.

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The evolution of mobile phones into a must-have gadget in people’s day-to-day lives also established the dominance of mobile apps and the significance of data. With millions of mobile devices and mobile apps in circulation, massive amounts of data will be generated.

Determining useful data sets from data silos, and mining those data can help businesses uncover invaluable insights that would help them understand and serve customers better, and improve their decision-making. The same strategy is being used today to build cutting-edge mobile apps that are better than their predecessors.

Seems all too fine, doesn’t it? Here’s the catch.

The booming app market gives customers practically uncountable number of choices for apps that can perform a specific single task. This results in a great many apps running out of steam in the market and disappearing simply because they were outpaced by their competition.

To thrive in such harsh conditions, mobile app developers will need to leverage every advantage they can when building apps. It’s data that can give them such advantages. But where to start when you have an immense data pool?

This is where big data comes into the picture.

Investing in big data

With the right kind of tools and analytics strategy, big data can help developers build robust apps that serve customers better while offering a great user experience. Such apps most certainly score high in the market.

Still however the question persists whether big data is actually a big deal that it claims to be. This question is one of the reasons why some organizations are hesitant when it comes to investing in big data.

But the answer is quite obvious when you observe the matter with mobile apps.

For businesses, mobile apps serve as a powerful tool to connect with their customers via their personal mobile devices from anywhere. For the app to become successful, it should first satisfy its userbase in terms of features, functionality and experience. An app can achieve this in the best way possible with the insights hidden in the app’s user data. This user data will have intricate details on users’ behavior in the app.

Studying user behavior would in turn make it possible for businesses to understand user expectations, the problems they encounter when using the app etc. Rectifying the pain points will make an app seem a great option to the users, leading to them recommending the app to other users. This subsequently increases app downloads and the likelihood of success for the app.

Long story short, it is big data that can give businesses such game-changing insights. Here are a few other facts that make big data a big deal when it comes to mobile apps.

Big data helps with marketing apps

The app needs to turn some heads when it launches. So marketing is fundamental. Big data analytics can help app makers categorize market segments based on the market potential, identify audience expectations, and devise app marketing strategies accordingly.

Big data helps enhance user experience

User experience is a critical aspect that businesses should prioritize when developing mobile apps. Even if the app’s fully functional and efficiently serves its purpose, sporting an annoying UI could simply frustrate its users to a point where they will actively seek a replacement with a better UI and UX.

Big data analytics in real-time combined with powerful machine learning algorithms can give app makers a comprehensive overview of user behavior highlighting common usage patterns. This allows developers to determine what their next course of action should be in order to improve the app’s user experience and add more value to it.

Big data helps scale up app revenue

Even if the app scores high on all fronts including UX, interface, features, and functionality, it may not generate expected revenue if it lacks a proper engagement strategy. The app makers should know how to engage their target audience and keep them engaged while enticing them to make purchases.

With a pool of big data about user behavior which includes their likes, dislikes, location, expectations, purchase history etc. app makers can determine what type of push notifications should be sent to a specific set of users for conversion. This also helps them devise a good engagement strategy which can subsequently scale up the revenue generated by the app.


Everything points to the fact that big data will have a crucial role in the future of digital technology; particularly mobile app development. Big data, at present, is being widely used by app makers to increase app visibility, traffic, and revenue. Organizations across the globe preparing to adopt big data emphasizes the fact that big data really is a worthy investment when it comes to mobile app development.

The experts here at AOT can help your business use an app that wields big data technology effectively to dominate your target market. Contact us today to for a clearer overview of big data and its benefits.

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