A company designed to be scalable to grow without geographical constraints.
This is what a startup is in a nutshell, and this is why it’s fundamentally different from small businesses. Back in the days, a business owner had to set up a team, formulate a development plan, develop applications, and then implement them. Now, it’s all about failing more and failing fast, Agile, and swift iterations.
This ‘haste’ that startups are capable of, can be attributed to the remarkable technologies they use. This practice transforms their business, and significantly influences others. So essentially, the technologies they use play a key role in the success of a startup.
Let’s take a look at a few technologies that startups can benefit from.
Progressive web apps (PWA)
Apps that incorporate the best from web and mobile worlds, PWA is essentially a website that functions similar to an application in terms of performance, design, and user experience.
According to Statista, the number of app downloads will cross 350 billion by 2021.
Smartphone users spend more time on mobile apps than on mobile websites. However, app installation is a multi-step process, where the user begins by finding the right app, downloading it, accepting user agreements, giving the app permissions etc. before actually using the app. Many studies show that about 20% of users decide not to use the app at each step of installation.
Meanwhile, a PWA doesn’t have to be installed. They are reliable, secure, immersive, and responsive. All of its benefits make it a great tool for startups. A testament to this is Housing’s (India’s top real estate startup) decision to create a PWA which ended up increasing their conversions by almost 40%.
One of the worst kind of challenges an application developer may face involves real time data processing and display. AJAX requests can be considered a solution albeit an expensive one that drains server power. With Node, they can come up with an efficient cross-browser solution that can do the job.
Other great advantages of using Node.js for startups include:
- Improved performance for I/O bound apps
- Main Node.js framework will have the same language on front and backend
- Supports Microservices architecture
- Effortless deployment leading to faster time to market
- Readiness for scalability
Its many benefits encouraged not just startups but also big players like Uber and Paypal to adopt Node.js.
Paypal’s stats show that Node.js helped reduce response time by at least 50% while doubling the number of requests with negligibly low calamities.
The single, most important technology today, Cloud is one of the main reasons why tech companies grow faster than ever. Many big companies like Instagram, Pinterest, Dropbox etc. leveraged the cloud to reach out to millions of users and grow seamlessly.
For startups, cloud computing options generally tend to be either AWS or Azure. AWS, according to Gartner research, reigns over the cloud space with the right tools and better execution that can benefit startups, SMBs and large businesses alike. The same research states that Azure and Google Cloud follow AWS.
In short, AWS offers multiple functionalities, is more mature, and offers enterprise-friendly features. It generated over $12 billion in revenue last year.
Microsoft’s Azure holds the second market position in the Cloud IaaS sector, and is the ideal choice for hybrid approach which is preferable for startups. Though Microsoft’s only recently moved to IaaS, Morgan Stanley’s survey of 100 CIOs predicted that Azure would lead as the largest IaaS vendor by 2019.
Many startups adopted Azure last year, which seems to have influenced Microsoft’s market share growth as a cloud-service provider.
According to Q4 2017 Earnings Report, Microsoft’s revenue from Azure grew at more than 97% compared to Q4 2016.
However, Azure still holds only 10% of the market. Microsoft’s openness to open source platforms like the Linux operating system has contributed heavily to this growth. Considering the fact that startups prefer open source technologies to grow their business, Azure seems to be a more practical option for them.
Best defined as a style of software architecture that allows you to build components as self-confined, small (‘micro’) services, before stacking them to deliver functionalities comparable to a customary monolithic application.
A few years back, startups had to rely on monolith architecture when they started. But today, considering the advancements in cloud infrastructure services and the accessibility to a matured and advanced support of distributed applications, startups can adopt microservices from the get go.
Lightbend’s survey of 2151 respondents working on Java Virtual Machine (JVM) last year found that about 30% of the respondents already run microservices in production, and another 20% of the respondents are considering the trend for production deployment.
Scalability and agility are vital for disruptive startups. And this is the reason why microservices are rising in popularity these days. The rise of Netflix and Uber and their adoption of microservice architecture to adapt to their growth emphasizes the significance of microservices as an emerging trend.
API Gateways are particularly useful for startups running microservices. API gateway can orchestrate how the microservice architecture processes requests, and considerably simplifies Client implementations.
Startups with microservices-oriented architecture generally use API gateways to abstract complexities while creating end-points that can be used by the Client. The gateway is also responsible for but not limited to load balancing, security, batching, authorization, authentication, caching, logging, and monitoring.
Zion Market Research’s research on API Management Market showed that the global market accounted for close to USD 610 million in 2016.
If anything, this indicates that API gateway and other API solutions are becoming more important for businesses, including startups.
Though there are still many more technologies worth mentioning, we hand-picked the most popular ones from our list. We have seen how each aforementioned technology can benefit startups. Considering that, it’s safe to assume that emerging technologies may give even more and much better opportunities for startups to grow in innovative ways.
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