For businesses to measure success, they should first be able to successfully measure the efficiency of their investments. This is why Return on Investment (ROI) is a key metric for every type of business there is. ROI is how businesses determine what is working for them and what isn’t.

ROI for App Development

This is evidently the age of m-Commerce. People make purchases through their mobile devices conveniently. Businesses with mobile applications can reach out to potential customers directly on their personal devices, and entice them to make purchases. The trend caught the attention of businesses worldwide paving for the enterprise mobility revolution.

But even with this being the case, many businesses are still reluctant to invest in mobile apps. One main reason for this is the uncertainty surrounding the ROI for mobile apps. Not all mobile apps can succeed in a competitive marketplace. Considering the fact that app development can be quite costly, many businesses are unwilling to risk believing in the success of the app they develop.

But that’s a different story. For now, we will explore how a business can determine the ROI of their mobile apps.

Measuring the ROI of Mobile Apps

Defining objectives

The first step to doing this is to define the objectives of the app i.e. what your business wants to achieve with the app. The app developers should be aware of the app’s business objectives and the key metrics at all stages of development.

Paying attention to the cost

This is how a business can ensure that it’s keeping within the confines of its app development budget, and not using any additional or unnecessary resources in the development process. Development costs generally include implementation costs, hardware costs, support and integration costs. Auditing these costs is important as it should be measured against the key performance indicators (KPIs) later.

Defining and measuring KPIs

A Key Performance Indicator is a metric that businesses use in order to evaluate factors that they believe would directly impact the organization’s success. As such, KPIs differ from one business to another. When it comes to a mobile app, the KPIs chosen would also be closely tied to the app’s objectives.

For instance, if the objective of the business is to interact with customers more via their mobile app, the interaction is considered a KPI. To measure it, all they need to do is to compare the cost of their mobile efforts with their efforts via other channels. This way, KPIs can give businesses a measure of how effective their campaigns are.

Estimating the app’s overall value

With measurable KPIs in place, a business can measure the value of their app. By weighing their KPI measurements against the development cost, they can determine the app’s value. But the business should keep the app’s lifespan in mind i.e. for how long they intend to maintain and use the app.

Additionally, they will also need to calculate CLV (Customer Lifetime Value) – the revenue expected from customer over the course of his/her association with the mobile app. With a projected CLV, measurable KPIs, and overall development cost, the app’s Return on Investment can be estimated.


Calculating the ROI of a mobile app, which is a worthy investment, would help organizations not only to maximize profitable outcomes but also to grow in the direction they want.

If your business requires a mobile app that delivers high ROI, get in touch with AOT’s app developers who’ve been at it for a long while now.

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The increasing number of smartphones and mobile devices accelerated the already phenomenal growth of mobile apps and the mobile app development industry. But even with the dominance of mobile apps, web applications still retain their role in generating more traffic for online businesses.

Web apps are still there

The proliferation of mobile devices led to a widespread development of mobile web apps. And mobile web apps succeeded even while regular mobile apps increased in numbers.

Back in 2015, a report by SimilarWeb on the State of Mobile Web US found that 56% of traffic to big websites is from mobile devices.

Over the next couple of years, mobile browsing grew exponentially subsequently increasing the demand for mobile web apps.

The fact that mobile app development can be quite costly brings up many questions, and one among them is regarding the cost of developing a mobile web app which is different from a standard mobile app.

The Cost of Web App Development

The cost of web app development depends on a number of factors.

  • Type of App & Platform of Choice: The nature of the app and its purpose should be enough for a capable web app development company to determine its complexity, development time and effort. Basic web apps with simple features are quite affordable. But enterprise-grade web apps can be expensive. The cost may vary depending on the complexity of the app and the platform it is built for.
  • Features: The choice of features also influence the cost of development. In a nutshell, the more complex the app, the more the features. The more the features, the more the development cost.
  • Web Development Partner: Choosing the right development partner is one of the biggest decisions of a business ready to invest in web application development. This factor significantly influences the development cost. As a matter of fact, the geographic location of the web development partner itself is a major factor. Greater cost savings is why many companies outsource software development to Asian countries.
  • Pricing Model: A web app development company normally provides two pricing model options to choose from, after carefully considering the project scope and requirements – Fixed Price model & Hourly Rates model. Before making a choice, a business should take into account their needs for the web app, the development time frame and the budget.
  • Post-Development Support: Many businesses have a wrong notion that a successful and timely launch of the application marks the end of a project. On the contrary, the app would most likely lose its momentum without adequate post-development support. The app may need an update or a fix while it operates online catering to many customers. In addition, the business owning the app would also incur infrastructure costs in the form of domain name registration, web hosting server and more.


All said and done, it should also be noted that it’s not easy to accurately estimate the development cost of a web application. A leading, experienced web application developer would be charging considerably more than a comparatively less-experienced developer. Many factors other than the ones in this blog may influence the development cost. Either way, extensive research would certainly help with the estimation of development costs.

If you are planning to build a web application, talk to the experts here at AOT and we will come up with a solution that fits your budget.

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In an age where big, video game consoles are all the rage among Millennials, it may seem near impossible for mobile games to gain some traction. But in reality, mobile gaming apps have contributed significantly in the video game industry thanks to the proliferation of mobile devices and the advancement of smartphone technologies.

Evidently, mobile gaming is a big deal right now with an increasing number of mobile gamers and mobile gaming YouTubers. This means, visualizing the right mobile gaming idea can make the developer rich in no time. That said, building an enjoyable mobile gaming app isn’t rocket science but is still a challenging feat. Unlike regular mobile apps, gaming apps are meant to consistently entertain and engage.

A perfect mobile game has a few major ingredients that directly tie into its success starting with…

A Game Artist

A great movie can never be a reality without a great director. It’s the same for a mobile game. The involvement of a capable game artist is directly tied to the success of the game post launch. A game artist is essentially the director of the game – the person with the vision and capable of conceptualizing the core of the game. They may not always be technically sound, and will require developers to bring their ideas into reality.

Engagement Factors

Engagement factors are the crux of a mobile game. Unlike PC and console games, mobile games run on devices with smaller screens which means it will be harder to keep gamers engaged. This is where engagement factors come in. These elements are hand-picked to make the game enjoyable enough for users so they will spend more time on the game. Engagement factors can be anything from an environment setup inside the game to flashy, gratifying in-game elements.


As they say in the gaming community – if it’s easy to beat, it’s not a game. If it’s made to be that easy, it’d only qualify as a learning program for children. A game needs to be challenging i.e. the players should put in some amount of effort to achieve something in-game. On the other hand, if the game is too challenging right from the beginning itself, it may frustrate players even forcing them to quit playing the game. The trick is to go for an unsophisticated AI and a simple interface that players can easily figure out complemented by a slightly challenging yet fun gameplay.

Scoring and Rewards

A game obviously needs to simulate a sensation of victory on the gamer. Most games reward players with scores for their performance. But it’s important to maintain a standard that induces competition and keeps players engaged. The reward system should be enticing enough to bring back players who have not used the app for a while.


Last but not the least is the team of coders behind the game. The coders should collaborate extensively with the creative team to develop a game that meets modern mobile gaming expectations.

To conclude, building a mobile gaming app is somewhat different from building a business app. Without the right ingredients in the right proportions, the mobile game would seem dull and soon fade away.

The developers here at AOT are not just passionate about creating enterprise-grade apps. They can also get creative when it comes to mobile games that can turn heads. Give us a call to learn more.

ReactJS in a nutshell is a highly influential, hugely popular tool for web application development with a thriving community. Created by Jordan Walke, a software engineer at Facebook, React is an open source, JavaScript library to build user interfaces primarily for single-page applications. Though many see it as a framework, it’s essentially just a library that allows developers to use reusable components to develop interactive UIs. But this alone makes it as good as a full-fledged framework.

With the brief introduction of ReactJS out of the way, let’s delve deeper into its features to understand why it’s special.

Virtual DOM

A notable feature of the JavaScript library is the virtual DOM (Document Object Model) feature where React creates an in-memory data structure cache to keep a virtual representation of the UI that can sync with the real DOM i.e. it keeps a record of various elements and content as objects and properties. Virtual DOM also renders simplified platform so app updates would be much more convenient and easier. An added benefit is a boost in application speed; courtesy of virtual DOM.

One-way Data Binding

ReactJS only approves data that are flowing in a single direction i.e. if the data are flowing downstream, in a single flow. If the data have to flow in a different direction, additional features would be required. This is why many developers see React as a reliable origin for canonical data sources. This is also why React is widely preferred as a front-end library to create highly interactive applications.

An added benefit is that as the data won’t be flowing in a different direction, they would be less prone to errors, and debugging would be much easier.

React Native

In 2015, Facebook announced React Native – a mobile application framework that enables native iOS, Android, and UWP app development with React. The framework comprises UI components to develop JavaScript code. The working principles of React Native are quite similar to React. However, React Native doesn’t manipulate DOM with virtual DOM, and runs in a background process instead, and not on the end-device. An asynchronous, batched Bridge enables React Native’s communication with the Native platform. React Native also doesn’t use HTML.


JSX or JavaScript XML is the syntax used by React which is as simple to read as English. However, despite being easy to read, JSX greatly resembles HTML. Like the name suggests, JSX is a combination of JavaScript and XML designed to make writing React components easier. It does this by making the syntax React developers use for generating HTML strings almost similar to the HTML they add into a web page.

Thriving Community

Being a widely popular open source tool, React is backed by a big community – including Facebook, Instagram, and experts in the wider open source community. The community constantly strives to improve React and the mobile experience it can offer, and is quick to respond when it comes to solving publicly posted technical issues and complexities.


ReactJS facilitates server-side rendering which means the JavaScript application is rendered on the server instead of in the browser thus improving the speed of the site significantly. A faster-loading site with an enhanced user experience granted by React translates to higher search engine rankings and consequently greater traffic and increased revenue. This is one of the reasons why IT experts in many companies prefer approaching an application development company with expertise in ReactJS app development.

Component Reusability

All components of React are isolated which means any change in one component won’t affect another component. Add to this React’s component reusability feature, and the developers get a number of great benefits. Reusable React components would be particularly useful for companies with a tight budget for application development. They can resolve many issues by themselves and save on maintenance costs as well. In addition, reusable components also make programming much more precise and comfortable for developers thus reducing complexity while completing app development faster.


ReactJS developers who have been working with the technology since its inception can vouch for the fact that the library uses progressive technology for faster, more comfortable web application development. Emphasizing the value of ReactJS in the web development industry is its growing dominance in front-end development. React is already touted as the future of JavaScript, and a great stepping stone for rookie developers who are new to app development with React. It’s easy to learn, efficient, and backed by experts.

If you are thinking about investing in a business application, consider developing one with React. Get in touch with AOT’s ReactJS experts to learn more.

Ever since the major release of Google’s Golang (also referred to as Go) back in 2012, the language has been growing steadily. At present, it’s considered a powerful option to write APIs and web services. As a matter of fact, when you consider exclusive skillset and choices, Go ranks among the best web programming languages. In addition, a lot of developers find it easier to use Go than many of its mainstream rivals.

About Golang

Golang is an open source, compiled programming language that comes with native metaphors for non-contemporaneous programming and a bunch of other great features to create dependable, robust software.

The team at Google designed Go for concurrency and scalability, and reduces the amount of code required to build APIs and software without compromising on the functionality.

There are many frameworks serving various purposes that developers can utilize for web development with Golang depending on the nature of the project. This blog is about some of those frameworks that can come in handy for developers who are new to Go.


Not all developers agree that Martini is a great framework for Go as it supposedly lacks a ‘Goish’ vibe. But it nevertheless is a useful framework capable of doing certain unique things like dynamically injecting various data sets into handlers depending on types. There are over 20 active plug-ins that developers can use. The only major drawback is that the Martini community is quite small.


Buffalo can be praiseworthily great for Go beginners as it sets everything up – from front-end to back-end web building, when they are about to begin a new project. With Buffalo, it’s much faster and easier to develop web apps. It also comes with a Hot Reload feature which means that the dev command will be observing the .html and .go files automatically, after which it will restart and redevelop the binary.


If you have read the Go mailing lists, you would know that this framework is one of the better alternatives to many other lightweight frameworks. Even if the entire XMPP server is developed with either HTTP or Net, it functions properly. The framework can come in handy for developing complex web apps that require middleware.

Net/HTTP also allows developers to mix and match middleware from certain other Golang frameworks. The Net/HTTP is big and growing owing to the fact that reusability of bits from other projects is possible. The major drawback is that the routing is not so powerful requiring you to often use another framework specifically for this purpose.


This framework is possibly the largest running and most popular Go framework in use. Gorilla also seems to have the biggest English-speaking community. The modular framework features web sockets using which the developers can attach exactly the similar code to REST endpoints without requiring the use of any third-party service such as Pusher. In addition, many components of Gorilla can be directly reused with Net/HTTP library.


Goji is a quick, lightweight framework designed for simplicity and the ability to compose. It’s basically a conservative HTTP request multiplexer with Einhorn assistance – a feature that facilitates web socket assistance in Goji for developers. Other features include re-configurable middleware stack, URL patterns, better shutdown etc.


Despite the fact that its creator, Paul Bellamy, doesn’t actively maintain the framework, Mango is still a popular option for many developers in the Go community. Surprisingly, Mango is still used by numerous developers primarily due to its modularity. The framework allows one to develop reusable modules of HTTP functionality easily and fairly quickly. Mango can keep the code autonomous as it comprises a list of apps and middleware into one HTTP server object.


Many Go developers often opine that Beego is somewhat similar to the Django framework for Python. Like Django, Beego comes with a wide array of modularly arranged features common to web applications. In addition to the various MVC elements that’s common in many web frameworks, Beego also incorporates an ORM (Object-Relationship Map) to access data, and also features session-handling tools, in-built cache handler, libraries for general operations with HTTP components etc. It’s similarity with Django may also be evident in its command-line tools.


The frameworks in this list aren’t necessarily the best frameworks for Go available. But they are all known for allowing developers to experiment with various functionalities and explore the capabilities of Go better. That said, the right use of these frameworks will ultimately depend on the web application project and its requirements.

If you want to learn about the alternatives to Go for web application development, contact the experts at AOT today.