Not all digital products become successful. Many websites, mobile applications, and other types of digital solutions fail and are forgotten every year due to a number of reasons. It doesn’t matter if the app maker has the right ideas in place. If the app doesn’t reach the target audience the way it’s supposed to, it will run out of steam. This is why it’s important to devise and execute ideal product strategies that increase the likelihood of the app’s success.

Stuffing the application with features

Developers are often instructed to prioritize building creative features into the app. This way the team can ensure high functionality of the application but that’s about as far as they can get. While the development team prioritizes performance, end-users only need to know how an app helps them and what benefits they get from that app. A feature-rich app won’t cut it if it doesn’t provide value to the target market.

At every step of the app’s design, the value of each of its features should be clear. Everything about the app should add more value to it, which ultimately benefits the end users or at least make things more convenient for them.

Not assessing the competition

Many companies invest in developing applications simply because their competition has one. Apart from this, they generally don’t know more about what the competition is doing with their apps. Making an app simply because other similar businesses have one, could end up as a product strategy mistake with horrible consequences.

Before building an app, the company should know its place in its niche which in turn requires them to have a great understanding about their competition. This should help the company figure out how they are different, the kind of problems they can solve, and what they can do that their competition can’t.

Thinking successful launch and successful product are the same

When companies prioritize timely product launch over everything else, it can brew up trouble down the road. Product launch is something that should be done only after ensuring that a product promotion and marketing strategy is in place. There are companies that make the mistake of launching the product early for faster market penetration at the expense of product quality.

A viable product that delivers value to the company’s customers should be the first priority. Not a publicized premium launch of a half-baked product. The influx of negative reviews will eventually kill the product almost as soon as its launch. The company will lose their credibility as well which is difficult to recover from.

Prioritizing client requests

Even with the flexibility of an Agile development ecosystem, it’s not always wise to take action based on frequent requests from the client. This may be the first app development venture for the client. But their genuine desire to build something that’d be of value to users may come down as requests to the development team.

Prioritizing these requests may drive the project off course. Just because the team can complete a certain request doesn’t mean they should always comply. The project outcome is more important.


At AOT, we understand the importance of an effective product strategy which is why we have veteran strategists in product market analysis and project management. We ensure that the digital solutions we build are flawless after brainstorming and implementing feasible product strategies.

Interested to learn more? Get in touch with us.

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The user interface of an app or a website has the power to make or break businesses. It’s true. A great UI design can entice customers to make purchases or it can deter them from ever using the app or website again. To put it in a nutshell, a UI of a business website or app should be designed to attract, convert, and retain visitors. To do this, it has to be engaging and captivating at the same time.

But surprisingly many companies still neglect the impact a UI can have on visitors resulting in mistakes that essentially turn off potential buyers.

Here are a few such common mistakes that are negatively impacting conversion rates of business websites and apps.

Poor responsiveness

At the top of our list is poor responsiveness. People use a wide range of devices to complete tasks or to find information. So it’s imperative that the website is responsive to engage users regardless of the device they use to access the website. Mobile responsiveness is also a major Google ranking requirement. A site that isn’t optimized for mobile or tablet is digging its own grave.

Unappealing CTAs

CTAs are the most important elements in a UI that entice already impressed users to convert. Not giving enough attention to CTAs to make them appealing is one of the biggest, if not the most common, UI mistakes made by many businesses.

CTAs should be shaped like a clickable button preferably surrounded by white space to appear distinct in a UI. Positioning them strategically is key. Even if these two aspects are covered, CTAs can be made even more appealing by coloring it with one that matches the site’s color scheme. Lastly, CTAs shouldn’t be too big in size.

No social proof

People trust reviews from other people. A 2018 survey by ReviewTrackers found that 6 in 10 consumers rely on Google reviews before putting their trust in a business. This is what many business websites lack. Designers should definitely consider displaying positive customer reviews of their services or products at the right places. Reviews reassure customers of the brand’s credibility while guiding them deeper into the sales funnel.

Cluttered layouts

Some businesses tend to display as much information as they can so the customers will not have to go elsewhere to understand the business. Though this approach is understandable, stuffing too much information or anything else for that matter actually do not help with conversions. Ironically, this may overwhelm visitors who simply don’t want to spend time going through every bit of information.

A good rule of thumb is to go for an uncluttered layout with no more than 2 font layouts and 3 main color schemes supplemented by top quality images that are of relevance to visitors. It’s best to avoid low-resolution illustrations, photos, or videos. One great trend to follow is using UI animations and high-res videos to pique visitors’ interests to discover more about the product or service they are interested in.


The aforementioned mistakes are actually quite common. A UI centered on customer experience (CX) is the way to go to stay ahead of competition in today’s super-competitive business arena. The idea is to keep things simple. We hope this blog relayed the importance of having a fantastic UI in websites as well as apps. If you are interested to know how we design websites and apps at AOT, drop us a message.

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To manage a business effectively, one must first figure out the right way to measure it effectively. This is where business intelligence (BI) steps in. More than quite a lot of things, modern businesses should realize the importance of business intelligence to thrive in today’s competitive world. Making decisions purely based on gut instincts is the old school approach that simply isn’t considered a healthy practice today.

What BI is about

In a nutshell, data is what matters the most for businesses today to remain competent. Those that collect and analyze their data can potentially uncover critical insights with which they can take appropriate and possibly game-changing actions. Statistically speaking, such businesses are more successful than their competitors that neglect the role of business intelligence.

The process of extracting valuable insights and using those insights to make strategic, impactful decisions is what BI is all about. It’s exactly what they need to ‘measure’ their business.

With the right business intelligence software, a business can not only optimize its strategic decisions but also its performance as well.

If you are still not convinced, take a look at the business benefits of investing in a BI solution.

Smarter decision-making

This is practically the most important benefit of having a BI solution. Just because a business has access to a lot of information doesn’t automatically make it smarter especially if all those data are ‘siloed’ in fundamentally distinct parts of that business.

A BI solution essentially converts the company’s data into actionable insights. Data-driven decisions contribute to faster growth and superior performance financially. The solution enables a business to pinpoint hotspots that impact performance both positively and negatively so adjustments can be made accordingly. Decisions will then be made based on facts rather than assumptions.

Boost sales and marketing

A great business intelligence strategy is supplemented by a robust BI solution that delivers in-depth analysis of business data. The results can significantly boost marketing performance and contribute to improving team collaboration for even more benefits.

For instance, BI data can help provide sales personnel with the right tools to measure their activity, understand customer behavior, and strategically exploit sales opportunities, be it upselling or cross-selling.

When it comes to marketing, the team gets more visibility of sales data they can use to fine tune their marketing strategies and campaigns. The solution facilitates efficient tracking and measurement of their marketing campaigns while ensuring that future marketing initiatives are more lucrative at the same time.

Boost customer experience

It’s imperative for modern businesses to invest in understanding their customers so as to deliver an exemplary customer experience. A good BI solution would give the company access to real-time information that pertains to ongoing service cases, purchase histories, and customer interests. This way they can identify profiles of the most profitable customers.

This allows the company to identify where potential buyers are in the sales cycle and what they expect to know before making purchases. Additionally, this information also allows the company to tailor customer service responses and appropriately handle or even avoid customer service failure scenarios.


Many businesses have already started shifting their focus from department-specific solutions to those that positively impact enterprise-wide deployments – like a BI solution. To conclude, BI solutions enable them to strategically align their business activities with their objectives. Leverage the power of a top-notch, bespoke BI solution from AOT to make your business smarter and more competent. Contact our experts today for deeper insights.

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As you may have realized by now, desktop internet users have dwindled over the years. People now use their mobile devices to quickly and conveniently get information on something they are interested in. This has important implications for businesses as well as web design and development teams. Welcoming a mobile user to a business website that delivers only a desktop experience can have dire consequences for the brand.

To serve mobile users better, a business should invest in designing and developing a responsive website or app. A responsive website or application has certain characteristics that make it a worthy investment for enterprises.

Here are a few things that should tell you whether your website or app is responsive or not.

Uncluttered design

This doesn’t make a website any more responsive, and has more to do with user experience. The idea is to not design the website or app to have a lot of options or buttons as they can overwhelm visitors. An uncluttered design would have streamlined content i.e. the content will only have the most necessary information that is presented in a logical manner. In addition, only those buttons are included in the design that users are most likely to interact with.

Convenient tasks

The tasks that websites or apps require visitors to do should be made more convenient for them considering the fact that they are browsing via their mobile devices. For instance, if visitors of a website are required to fill and submit a form, the form shouldn’t be too long. People used to fill long forms back in the day when they relied on desktops to browse the internet.

But today, the whole point of using mobile devices to access the internet is convenience and ease of use. If tasks like form-filling or making payments for a purchase are tedious, it’d defeat the purpose of using mobile devices for convenience. On the other hand, if there is an ‘autocomplete’ feature when it comes to filling forms, users are more likely to convert. People don’t like to wait. A responsive website or app won’t force people to wait.

Mindful of errors

One way or the other something will always go wrong at some point. This applies to response websites and apps as well. Mobile users might tap on certain combinations of elements in the app that would mess up the system, they might lose their internet connection while updating a database or something else may occur that can result in an error. Any type of error can annoy mobile users but if they are informed that the developers are aware of it and are diligently working to prevent it from ever occurring again, they may let the incident pass.

The key is to provide as much as information as possible when an error occurs so mobile users can easily get back on track. It’s also important to let the users know what went wrong and how the problem can be fixed.

Video content are mostly avoided

Video content is of course the type of content that’s most consumed by internet users. It has the greatest conversion potential as well. However, it may not always be the best option for a responsive website or app. Many mobile devices may fail to play videos in a mobile-responsive website. Even if the device is capable of handling the video, the internet connection may not be enough.

It’s best to go for a more mobile-friendly alternative like an image that conveys the same thing as the video it replaces to ensure a better overall experience. Videos should be included only if they are absolutely necessary or specifically requested by the mobile user.

Buttons look like buttons

With UX being prioritized by many designers, it’s not surprising if the designers actively attempt to create a fresh, creative element for a website or app. For instance, they may modify the looks of a button that users can tap to something big or eye-catching.

The intention is understandable but reinvention may not be a good idea every time especially in a responsive website or app. Buttons should look like buttons because if they don’t, it may force mobile users to think and understand what it is while interacting with the app. When the app or website wants them to think about how they engage with it, they are likely to not engage at all and move on to a more convenient option where things look and perform in ways familiar to them.


Responsive websites and apps are meant to make things much easier for people while making good use of their mobile devices’ features and functionalities. But they should still work the same way across different devices. Consistent design is the key. At AOT, we believe in building digital solutions that serve a purpose while providing the best possible experience to end-users regardless of the platform they are built on. Give us a ring to understand how we make responsive websites and apps.

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To thrive in today’s marketplace, organizations need to wield the right tools and technologies. Technology can certainly make all the difference for a growing business, enabling it to establish a strong digital presence all the while enhancing its capability to handle a number of business challenges and large volumes of data to begin with.

For modern businesses, websites aren’t just their online identities. A website is essentially a web portal that offers a wide range of information pertaining to the business from a number of credible, authoritative sources in addition to having pages that detail the services/products offered by the business. Web portal development isn’t simple however. For the web portal to serve its purpose and catapult a business to new heights, it should be built by experts who are aware of the latest tech and development trends.

That said, here are a few such trends that would drive innovation in web projects.

AI and Machine Learning

The website of a business will potentially generate data that hide critical insights. A modern advanced web portal will have a neural network backing it that trains itself on the tremendous amounts of data generated thereby becoming capable of performing complex analyses and make predictions that could help with decision-making. Companies are willing to invest in machine learning algorithms to do this and more.

Such algorithms can be instrumental in processing large datasets and estimating conversions. For content-sharing web portals, such algorithms can even recommend efficient and smart ad-placing for the best results.

As we speak, intelligent AI-based solutions are already making a difference for businesses worldwide – understanding performance history, analyzing uncovered insights, compiling forecasts, designing marketing/promotional campaigns, and even tailoring the best possible user experience.

Computer Vision

Though Computer Vision is still considered a scientific discipline rather than a usable technology, its potential spells major changes across various sectors including web development. Web apps can be imbued with the capability to extract critical data from images, videos, or real-world environments. This can be particularly beneficial to large businesses in the retail sector. Computer Vision can be combined with other trends like Augmented Reality, and can further enhance the potential of modern-day biometrics.

Imagine a web portal that allows authorized visitors to upload images that are then analyzed to tailor the visitors’ experience on the website later in more ways than one.

Cloud Service Management

With more enterprises shifting to the cloud, the growth of the cloud services industry has been exponential. Enterprises can choose from a wide array of services that enhance everything from operations and problem-solving to security and performance analytics. The challenge here is to monitor the usage of various cloud services and assess how they are billed.

A web portal gets augmented capabilities like withstanding massive traffic spikes and guaranteeing maximum performance thanks to the cloud. But this approach requires a reliable cloud services management methodology that helps control the spend on cloud services and tailor the size and scalability of the enterprise’s cloud strategies.


Sophisticated enterprise-grade platforms aren’t devoid of vulnerabilities especially when it comes to security. This is where blockchain is going to make a difference. With blockchain technology, enterprise systems support multi-tier interactions, and are granted unparalleled security and transparency. Blockchain can be particularly effective in fully integrated web portals that privately store something of great value or trade cryptocurrencies across various user accounts.

In addition, websites or portals integrated with blockchain technology can theoretically read visitors’ blockchain to show the most relevant information on the website for quick conversion. Blockchain also presents opportunities for web designers to design interactive experiences that will dynamically change based on visitor preferences.

AWS and Microsoft Azure offer blockchain as a service which is a testament to the fact that it’s a technology worth investing in and deserves to be treated as a valuable component that can secure large companies in the future.

AR and VR

This list wouldn’t be complete without Augmented and Virtual Reality – two of the hottest technologies today. AR and VR experience is what many businesses are aiming for in their websites and mobile apps. The technologies allow businesses to leverage immersive 3D content and engage users with unique experiences that they won’t be forgetting anytime soon.


There are many more trends worth mentioning but we thought we should go with the ones that generated huge hype in a short time instead of simply taking benefits and service potential into account. AOT Technologies is an accomplished website and web portal development company with ample expertise in leveraging new-gen technologies like AI, AR/VR, IoT and Blockchain. Get in touch with us and let us show you how your website should look like to thrive in a super competitive, tech-dominated future.

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